Chef de Produit International

**Job Type **:CDI | Temps plein

**City **:ECULLY

**Company description**:

- Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex, SUPOR, Seb, Calor, WMF, Arno, Emsa, All-Cladautant de marques qui font partie du quotidien de millions de consommateurs dans plus de 150 pays. Le Groupe SEB (€8,1 milliards de CA - 33 000 collaborateurs) a su s’imposer comme la référence mondiale du petit équipement domestique grâce à une stratégie de généraliste, la puissance et la complémentarité de ses marques, sa dynamique d’innovation, son développement international et un outil industriel performant.
- Le Groupe SEB s’engage à assurer à ses collaborateurs une politique socialement équitable (diversité et inclusion, qualité de vie au travail, santé/sécurité ) tout en développant des actions à impact positif pour la société et l’environnement (économie circulaire, lutte contre le changement climatique, engagement citoyen)

**JOIN OUR FLOOR CARE BUSINESS - MARKETING TEAMS**

In a fast-moving global environment, the BU Marketing teams needs to challenge constantly the products and services offer to maintain the best value proposition against the following trends:

- Strengthening of the competitive environment:

- Evolution of consumer habits:

- Evolution of the trade framework:
**MAIN PURPOSES OF THE JOB**

Product Offering Strategy:

- Establish a complete diagnostic for his/her product families (consumer, shopper, trade, competition) to have the most accurate understanding of the new markets. Conduct necessary ad hoc researches in collaboration with “Consumer Insight & Market Intelligence” team.
- Contribute to the Marketing strategy for Floor Care range of products and the mandatory assortments for the couple Products / new Markets priorities (brand, product, positioning, distribution channels) and complementary ranges (local tactics).

**RESPONSIBILITIES**

As an
**International Product Manager H/F**, your mission is to give an active contribution in the definition and deployment of the marketing strategy for Floor Care product families within the strategic orientations of Group SEB and the business unit and build the products and services plans in line with the Strategic Orientation and new Market’s Needs.

Definition & Development of the offer:

- Define and validate the optimal marketing positioning for Floor Care ranges (USP, Claim, benefits, prices etc )
- Lead in close collaboration with Development Team the process of products development or improving existing products
- Brief all the stakeholders for the development of content directly linked to the product offering (on-pack & in-pack assets, recipes, etc.). Validate that the outputs are in line with the expectations.
- Contribute to the road to market guidelines (products, prices, promotions, placements)

Business Piloting & Monitoring:

- Optimize his/her P&L
- Manage the spend for his/her projects according to the Product Director’ budget.

Market launch follow up:

- Interact with the Markets Managers/Marketing Manager of the new Markets of its product family to ensure the implementation of the strategy and fill specific markets needs.
- Constantly monitor the implementation of defined strategies in the new markets.

**PROFILE**
- Master Degree in Business Administration or Marketing
- At least 5 years’ experience in marketing in an international environment.
- Fluent English
- Good organisation and management skills.
- Ability to influence transversely.
- Ability to work and animate efficiently in a multi-functional project team.
- Creative attitude to generate or identify new consumer insight and new products solution is essential to suggest areas for sales development to subsidiaries.
- Open minded and maintain a constant watch of the markets trends to implement best practices
- Good leadership and drive.