Marketing Automation Specialist

il y a 5 jours

Paris, France Allurion Temps plein

As a **Marketing Automation Specialist**, you will be responsible for managing the marketing automation platform (HubSpot) and fully leveraging its capabilities. Working closely with the Acquisition platform and the Content teams, this role will implement all programmatic and operational initiatives through the marketing automation platform.

**As the Marketing Automation Specialist you will,**
- Maintain Marketing Automation integration with CRM (Salesforce) and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in HubSpot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

**What we are looking for in you,**
- 5-7 years of proven marketing automation experience.
- Expert knowledge of database management concepts and best practices.
- Experience with HubSpot
- Strong working knowledge of Salesforce or similar CRM.
- Must have superior communication skills, both written and verbal.
- Strong analytical skills
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under mínimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.

**About Us**

Aim & Enthusiasm - Work-Life Integration - Inclusive Benefits - Advancement

At Allurion, you will find a determined and hands on -cooperative culture driven by a passion for innovation that helps us all stay connected. With determination, transparency and a deep caring in helping humans form healthy habits, we’re solving one of the most important healthcare challenges in obesity. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with profound purpose—transforming the lives of people through your every day work.

Allurion has developed and commercialized the world’s first weight loss platform—including devices, digital therapeutics, and nutritional programs—to help treat obesity. The company has already treated over 70,000 patients, shed an estimated 1 million pounds, and grown revenues at 100%+ CAGR over the past 4 years. We're headquartered outside of Boston, with offices in Paris, Dubai and Hong Kong.

The company was founded in 2009 on Harvard Medical School's campus, to build alternative options to treat and empower millions of patients. We developed the Allurion device (formerly Elipse device), and we manufacture and market the Allurion Program - a breakthrough in weight loss therapy. Patients lose on average 10-15% total body weight loss over the four-month course of device therapy, which does not require surgery, endoscopy or anesthesia.

**_ How We Hire_

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