Senior SEO Manager

We’re looking for a **Senior SEO Manager** to lead and elevate our global SEO strategy and significantly boost PlayPlay’s organic revenue.

As part of the Marketing team, you will work closely with Content, Brand, and Product Marketing teams to accelerate organic traffic growth, enhance search visibility, and position PlayPlay as the leading video platform across our key markets (France, UK, Germany, and the United States).

You’ll lead the SEO function, managing an SEO Manager and a network of external resources. You’ll report to Olivier, Marketing Director.

This is a pivotal role for someone who is both strategic and hands-on, with deep expertise in B2B SEO and a strong track record of scaling organic performance internationally.

**MISSIONS \uD83D\uDCAA**:

- Define and execute PlayPlay’s SEO strategy and roadmap across four key markets, with a strong focus on increasing organic-driven revenue.
- Continuously optimize and scale our existing SEO engine, focusing on the three core pillars: Technical SEO, Content (Semantic SEO), and Link Building — including content pipelines, technical audits, link acquisition strategies, website conversion, and management of SEO partners.
- Identify and launch innovative growth initiatives with high potential impact — such as preparing for the evolution of LLM-driven search experiences or scaling SEO to new languages and markets.
- Build and improve SEO performance tracking and reporting systems — enhancing processes, tools, and routines to better communicate the impact of SEO across the team and organization.
- Collaborate closely with Content, Product Marketing, Product, and Engineering teams to drive and execute SEO-led content initiatives.
- Own and manage SEO resources and budget with full autonomy (1 FTE, 1 intern, freelancers, and tool stack).

WHAT WE ARE LOOKING FOR

**YOUR SKILLS \uD83C\uDFAF**:

- 5+ years of experience in SEO, ideally in a B2B SaaS or tech environment
- Strong knowledge of technical, on-page, and off-page SEO.
- Strong proficiency with tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4
- Proven track record of driving organic growth at scale, with experience in managing teams and resources.
- Comfortable navigating between strategic planning and hands-on execution
- Excellent written and verbal communication skills in English
- Bonus: experience working on international/multilingual SEO

**ABOUT YOU \uD83D\uDC96**:

- You have strong analytical skills and a data-driven mindset.
- You are curious, self-motivated, and eager to continuously learn and adapt.
- You are creative, with a problem-solving approach to overcome challenges.
- You are a collaborative team player who thrives in cross-functional environments.

**WHAT DO WE OFFER \uD83D\uDE80**:

- An opportunity to join a fast-growing scale-up
- A unique customer-centric working environment: at PlayPlay we have created a unique culture around our users (we’ve talked about our culture of ‘customer centricity’ at a conference, slide deck is available upon request when you come for an interview)
- The ability to work on a truly innovative product
- The ability to work and grow among an incredible team

**OUR VALUES**
- **Creative**: We don't do things the same way as others and we like that. It's that madness that gives everyone the freedom to innovate and follow through with their ideas.
- **User-first**: Our customers are at the heart of everything we do because a product is nothing without its users and it is with its users that a product grows.
- **United**: What motivates us is to succeed together. We are specialists in cross-team projects: it is by sharing our expertise and supporting each other that we achieve our goals.
- **Ambitious**: We are not afraid to move fast and take risks. If plan A doesn't work, there are still all the letters in the alphabet. We learn from our experiences and adapt.
- **Committed**:We take ownership of our projects, with responsibility. We are demanding of others but above all, we give our best.

**DIVERSITY & INCLUSION**

At PlayPlay, we're committed to fostering an environment where diversity and inclusion are at the heart of our values. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome.