Marketing Manager, Abm

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine

Make Your Mark:
You'll Get To:
**Account-Based Marketing (ABM)**
- Plan, execute, and optimize 1:1, 1:few, and 1:many ABM campaigns across key segments (e.g., Fortune 1000, finance transformation initiatives).
- Collaborate with sales and revenue operations to identify target accounts and build integrated campaign plans.
- Measure and report on ABM campaign performance: engagement, influence on pipeline, deal acceleration, and ROI.

**Industry Content**
- Develop and manage industry-specific marketing content for key verticals
- Drive the creation of content assets including, blog articles, infographics, whitepapers, videos,
- Ensure alignment with brand tone, messaging frameworks, and persona-driven positioning.

**Cross-Functional Collaboration**
- Partner with Product Marketing to adapt GTM messaging for industry and account contexts.
- Support Sales and BDR enablement with industry insights, messaging guides, and campaign briefs.
- Coordinate with digital and web teams to ensure content is discoverable and optimized for engagement.

What You'll Bring:
**Years of Experience in Related Field: 5**

**Technical/Specialized Knowledge, Skills, and Abilities**:

- Strong understanding of B2B marketing strategy, content development, and integrated campaign planning
- Proven ability to translate business priorities into marketing programs that drive engagement and pipeline impact
- Demonstrated experience working with Sales, Product Marketing, and Demand Gen to align messaging and tactics
- Strong project management and organizational skills; ability to manage multiple workstreams with competing deadlines
- Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Experience using project management tools like Wrike, Asana, or similar
- Excellent written and verbal communication skills, with a high standard of quality and attention to detail
- Ability to work independently with mínimal supervision, while actively collaborating across teams
- High degree of initiative, professionalism, and accountability

**Strategic Skills Required**:

- Ability to connect content and ABM efforts to wider business and revenue goals
- Strong commercial mindset and customer-centric approach
- Comfortable navigating ambiguity and making recommendations based on market and account insights
- Able to contribute to long-term campaign planning while managing short-term deliverables
- Confidence in presenting strategies, performance, and recommendations to stakeholders across levels

**Language Requirements**:

- Fluency in English is required. Proficiency in **French or German (high standard)** is a strong advantage.

**Other**:

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

We’re Even More Excited If You Have:
**Education**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field

Thrive at BlackLine Because You Are Joining:

- A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automat