Social Media Manager

**Wait a minute.**
- Are you driven to create and execute impactful social media strategies for a company poised to influence millions worldwide?_
- Do you have the ambition to manage and grow international communities across platforms, turning followers into engaged advocates?_
- Do you thrive on crafting innovative campaigns, scaling social media presence, and shaping trends ?_
- Do you want to channel your creativity and passion for excellence into building a brand that inspires, empowers, and truly changes lives?_
- Are you inspired in being a key player in building a massive EdTech company that will empower millions of people?_

That’s great because we want to inspire people and empower them to be the **better version of themselves.**By people, we mean millions of people and internationally.

**Deep inside you are looking for a new adventure with**
- ** Freedom: feeling free to work remotely or hybrid and being trusted to deliver**
- **Ambition**: growing up surrounded by smart colleagues driven to create an iconic brand like Nike, Apple or Disney
- **Impact**: contributing to transform people lives at scale and feel your own impact in the company

**And you deserve it because**:

- ** A strategic pirate,**you imagine and develop innovative concepts that align with business goals and drive notoriety, engagement, and conversions.
- ** A creative storyteller, passionate by human psychology, with excellent writing, editing, and interpersonal skills, and is able to create and curate engaging content that reflects the brand's personality and messaging.**
- ** A strong leader,** able to lead a top performing team of social media specialists, provide guidance and support, and foster a positive and collaborative team culture. You are able to attract new talents to reach new, ambitious, social media goals.
- ** An algorithm freak**, obsessed with influence, storytelling, and with an appetite for design. **Deep understanding of each platform's subtleties and continuous updates**almost before Adam Mosseri does.
- ** Data-driven hacker**: At ease with numbers, and able to create dashboards to follow KPIs

You are **La Crème de la Crème** of the SMMs eager to build the world’s largest community of ambitious people. You want to **reach new heights,** engage with millions of followers, and drive impactful results. You have a **drive to succeed.**

You also happen to want to use your experience as an awesome SMM to contribute to impacting the lives of thousands of people? Then, you have found the next adventure that will fulfill you

**This is a full-time position, carried out from our beautiful offices in Dubaï, Lisbon or from the comfort of your couch**

**Ideally this position would be based in Dubaï.** But if this is not your plan, being present at least a couple of months in Dubaï per year is required.

**French and English fluency is required.**

**YOUR MISSION**:
**Reporting to the VP Marketing, you’ll be in charge of building a badass social media team, planning the social media strategy, creating innovative concepts and developing David Laroche’s and Paradox’s social media presence.

Our sources of inspiration are Apple, Nike, Disney for their obsession of excelling and having a worldwide impact. You will be playing a pivotal role in making Paradox play at that level and becoming an iconic brand.

To do so, here are your 6 responsibilities:
**1 | Win two YouTube distinct battles: David Laroche & Paradox**:

- Leverage your in-depth knowledge of YouTube to create and deliver groundbreaking content ideas.
- Direct and empower partnerships with agencies and video editors to ensure all video productions are high-quality and aligned with our brand vision.
- Own and drive the editorial calendar with precision and creativity, ensuring consistent and impactful publication.
- Innovate and deliver scroll-stopping thumbnails that elevate engagement (strong design skills required).
- Craft impactful shorts using basic editing skills (Premiere Pro) or AI tools, delivering captivating content at scale.
- Recruit a passionate writer and researcher to craft compelling scripts for documentaries and innovative video formats.

**2 | Create hype on David Laroche’s Instagram account and develop Paradox’s Instagram**:

- Deliver outstanding content by owning the creation process entirely and autonomous
- Curate and repurpose key video content into innovative formats (Carousels, posts, infographics )
- Craft a forward-thinking editorial calendar aligned with overarching marketing strategies
- Implement a robust iteration & testing protocols to crack the next viral content format
- Foster meaningful connections with subscribers and partners through impactful, empathetic, and brand-aligned communication (comments & private messages)

**3 | Elevate our community engagement to unprecedented levels**:

- Design and implement forward-thinking content strategies, taking into account the various growth factors (audience peak, formats na