Marketing Manager

ABOUT US

Founded in 2018, Hackuity is a cutting-edge cybersecurity startup specializing in vulnerability management. Our SaaS platform revolutionizes how organizations handle IT security by collecting, standardizing, and orchestrating vulnerability assessments to accelerate remediation and enhance security posture.
It’s one of Europe’s most innovative start-ups Users have a global, exhaustive, and continuous view of their security posture, drastically reducing their exposure to the threat and meeting their compliance obligations.
**Hackuity at a Glance**:

- A team of 50 talented professionals based in Lyon, Paris and Singapore.
- Trusted by over 50 subscribed clients across various industries.
- Backed by a successful €12 million funding round in March 2022, fueling our growth and innovation.

Do you want your next challenge in an environment where trust, initiative, technical expertise, and ambition reign, while sharing your day life with colleagues with a strong team spirit, in a scale-up context in a constantly changing sector?
Tasks
We’re looking for a creative, analytical, and results-driven Marketing to expand and take our marketing initiatives to the next level.
You’ll be fundamental in formulating the marketing strategy, managing budgets, and reporting progress to company management. Ideally, you’ll have a background in B2B SaaS marketing. Energy, enthusiasm, and the ability to learn are as important as experience, and a little entrepreneurial spirit wouldn’t go amiss. As much as we want someone to deliver, we want them to come up with their ideas and help us experiment to find the right strategies.
**What You’ll Be Doing**:

- Create measurable marketing strategies that drive revenue and increase brand awareness
- Track, monitor, and report key performance metrics so we see what works
- Prepare and present regular reports to the management team on the strategy, plans, and performance of the various marketing initiatives and campaigns and make recommendations for optimizing
- Define and execute a thought leadership plan that positions our company as experts
- Create and constantly improve processes that drive and optimize marketing lead generation productivity

Field Marketing
Support the other Marketing Manager in planning, coordinating and managing events across Asia and Europe
Demand Gen
- Collaborate with Sales team to maintain and enhance sales processes
- Design, launch, and optimize Search Ads (Google Ads) and Social Ads (LinkedIn) campaigns
- Manage HubSpot nurturing campaigns and refined lead-scoring strategies
- Monitor and analyze campaign performance to drive improvements
- Drive new initiatives to leverage AI and bring both more automation and laser-focused targeting (personas search, and narratives)

Social Media
- Contribute to improving the social media strategy and develop annual roadmaps
- Plan, manage and execute end-to-end social media projects
- Create, test and write engaging new post ideas
- Report on actions taken and the results achieved

Press Relations
- Maintain and strengthen the press relations strategy
- Oversee the creation of press releases, articles, opinion pieces, and other media content
- Manage relationships with PR agencies and media outlets

Who you will be working with
- One senior Marketing Manager as your peer
- Sales, presales, customer success, and product teams, based in France (Lyon, Paris) and in Singapore
- Direct reporting line: Chief Revenue Officer (based in Paris)
- 50+ Hackuity talents across all functions. HQ in Lyon

**Requirements**:
**WHAT YOU BRING TO THE ROLE**:
Must haves
We are looking first and foremost for a curious mind, passionate about marketing, and willing to grow as a strong marketing expert in B2B SaaS and Cybersecurity.
You’re an ambitious, self-starter. You love B2B Marketing and aspire to be known as one of the best in the world.
**Languages**: fluent English is compulsory. The French language is a plus
Exceptional communication skills, both written & verbal.
Super hands-on, resourceful, and a knack for getting things done
Nice to have
- Domain expert in a specific B2B Marketing domain (techniques and strategies)
- Experienced SaaS B2B Marketeer with a track record of growing revenue
- Experience within the cybersecurity domain
- Expérience and demonstration of using AI to solve Sales & Marketing real use cases that drove impact: esp. in lead gen or content creation
- Numbers driven; you understand the relationship between the metrics that drive success & you obsess over how to leverage and improve the primary drivers
- Strong interpersonal and leadership skills. You’re a natural people person, you know how to motivate & get the best out of those around you

**Type of Contract**: Permanent, Full-time, immediately available
**Salary**: depending on profile and experience
**Location**: Paris - La Defense (preferred)

**Benefits**:
WORKING AT HACKUITY COMES WITH NUMEROUS OTHER BENEFITS, INCLUDING:

- Lean