Digital Marketing Manager

il y a 2 jours

Paris, France SOPHiA GENETICS Temps plein

Do you have experience throughout the full customer acquisition cycle in a digital landscape for a B2B organisation? Do you want to own the design and realignment of the corporate website and infrastructure for an Healthcare SaaS organisation obsessed with having a positive impact on patient outcomes?

Bring your knowledge and passion to SOPHiA GENETICS as our new **Digital Marketing Manager.**

Enjoy collaborating with colleagues internationally with our hybrid work arrangement, either connected to our offices in France (Biarritz) and Switzerland (Geneva) or remotely from a EU5 country.

**NB**:As an international organisation, English is our primary business language. Your CV must be in English for successful review.

**Why us**:
We believe there is a smarter, more data-driven way to make decisions in healthcare and our AI SaaS Platform enables that. You will have direct input into our mission to radically improve the outcomes for Cancer & Rare Disease patients globally. Help us acquire new customers and enable them to push industry boundaries, as we pioneer into newly discovered fields and combine complex, multi-modal data for the first time

This is an opportunity for someone with passion to make their first healthcare move, or for someone with industry exposure to continue making a positive impact.

**Your mission**

We have a bold mission and we need to have articulate, customer-focused marketing to enable it. Reporting to the VP of Marketing, you will take the lead in developing successful and long term digital marketing strategies promoting the SOPHiA GENETICS brand and build our global digital media into a demand engine.

**What you'll achieve
- Lead the redesign of our global corporate website, and in collaboration with content teams, create an articulate story & platform optimised for lead & demand generation
- Implement web marketing strategies including strategic landing pages and targeted campaigns
- Measure top of funnel metrics including heat mapping, PPC and SEO/Google Analytics, leading to a solid understanding of ROI, and the performance indicators for results throughout the sales funnel
- Own the backend infrastructure of our platforms, ensuring stability and quality of all workflows

**Requirements**:

- Proven exposure as a digital marketing leader with demonstrable experience in the design and implementation of web & digital strategies
- Excellent understanding of digital marketing channels, SEO/SEM and digital analytics.
- Working knowledge of CRM Tools (SFDC) with further experience in Pardot and WordPress Enterprise
- Direct exposure to international audiences from a global/international B2B organisation is critical. Industry experience within Healthcare or SaaS/Technology beneficial
- As we pioneer within new & innovative space, whilst continuing to scale-up and drive organisational maturity, a solutions focused mindset where you are not afraid to roll up your sleeves is absolutely critical
- We know that everyone's journey is different, so if your background doesn't quite match but you still bring the relevant skills, mindset and experience we encourage you to share your profile_

**Benefits**

**You will be joining an organization with the patient at the heart of every decision and action, driven by purpose as we drive exponential growth.**

**The Process**:
Starting date: ASAP as agreed

Location: Office Hybrid (CH/FR) or Home Office (EU5/CH)

Contract type: Permanent, Full-time

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