360° Coms

**Company Description** Established as an entrepreneurial venture in France in 2006, Voyage Privé has since evolved into the foremost leader in flash online travel sales across Europe. As the first independent E-Tourism group on the continent, we take immense pride in our achievements and our dedication to our mission. Every day, we are fueled by a singular purpose - to empower our 56 million members to embark on unforgettable journeys by presenting them with exclusive getaways at irresistibly attractive prices. Operating across nine distinct markets, we are committed to extending our reach and influence even further. At the core of our success lies our exceptional team, composed of entrepreneurs at heart and steadfast team players. We embody ambition, courage, passion, and a relentless pursuit of excellence. Together, we collaborate seamlessly to foster the continued triumph of Voyage Privé. Since 2021, our organisation has been driven by a profound mission: to believe in the potential for transformative change and to ignite the realm of possibilities. In pursuit of this, we have established a unique campus that brings together Voyage Privé employees, elite athletes from Provence Rugby, educators from the Ecole des XV, adults with disabilities from "Nos pierres précieuses," and artists from the Dalida Institute. By uniting these diverse worlds, we bridge gaps and engage in mutual learning every day. **Job Description** We recruit a 360° coms & brand strategy manager. The position is located in our Headquarters in Aix-en-Provence.** **Key responsibilities**: The role of **360° coms & brand strategy manager** belongs to the Marketing Team and reports directly into the Global Brand and Communications Director. He/She is a strategic business partner for our marketing and business unit teams, providing consumer-led insights and strategic recommendations to drive brand growth and efficient 360° communications on all touchpoints. He/She is responsible for brand content development and activation, owning agencies relationship (both creative & media) and creating a coherent 360° activation together with internal Growth teams in charge of acquisition. **Your objectives will be to**: Develop and execute the brand communication agenda, aligning with business ROI objectives, in particular: **1. Brand**: - Identity consumer insights and translate into concrete action plan to deliver new brand positioning, creative development and 360° campaign activation for 2025 - Create and manage efficient tools to track Brand Health, campaign effectiveness (pre & post-test, sales impact), ensuring they drive value to the business **2. Media**: - manage external media agencies relationship and budget to deliver best ROI on offline channels - gradually move to 360° approach including digital acquisition to deliver full path to purchase coherent activation on all touchpoints (growth team still in charge of digital media buying) **3. Team management**: - Coach and develop team members (2), fostering a culture of continuous learning - Master's degree or equivalent in business, marketing, or related field - 8-10 years of experience in media & brand strategy, preferably in agency, FMCG and/or e-commerce. Previous experience with an OTA is a plus but not mandatory. - Excellent analytical skills combined with the ability to translate insights into successful brand strategies and activations - Strong strategic thinking and ability to deliver key messages in a synthetic and compelling way - Thorough understanding of media buying KPIs and solid experience in building successful 360° activations combining internal & external stakeholders (external media agency on offline + internal activation on digital channels) - Experience in creating ownable brand platforms and activating them in a compelling way - A doer, at ease in a fast-paced, low-processed and ever-changing environment, able to bring methodology and structure - Excellent communication skills, with the ability to create partnerships with key stakeholders and influence without hierarchical authority (Comex, country managers, product and data teams, rest of marketing team) - Full professional proficiency in English and French. **Additional Information** You'll love joining us...** - At Voyage Privé, the “entrepreneurial adventure” is a reality: take on ambitious and fulfilling projects, while joining a company committed to the growth of its teams. - Live in the South of France, in an exceptional natural, economic and cultural environment, on a modern, digital and eco-responsible campus. - Find your own balance with up to 2 days of telecommuting per week, which you can concentrate on one week at a time, up to 4 times a year. - Put meaning back into your work and discover a unique ecosystem, creating bridges between worlds that are often far apart: the economic, sporting, academic and social worlds, and take part in one of the Vision projects (Ecole des XV - Provence Rugby - VP Gr