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Senior Trade Marketing Manager
We are looking for a Senior Trade Marketing Manager Prestige Fragrance in France
ABOUT COTY
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. Our two divisions - Coty Consumer and Coty Prestige - build a varied portfolio of iconic global brands as well as much loved regional brands. Coty Prestige focuses on prestige fragrance, prestige cosmetics and skincare with brands including BOSS, Chloé, Calvin Klein, Marc Jacobs, Gucci, Burberry, Lancaster & Orveda while Coty Consumer focuses on mass colour cosmetics, body care and mass fragrances with brands including Rimmel, Max Factor, Bourjois and Sally Hansen.
COMPANY / DIVISION
Coty France SAS / Prestige
THE ROLE
We are looking for an experienced, talented, and passionate Senior Trade Marketing Manager Prestige Fragrance to be part of our France Marketing/Trade Marketing team consisting of 20 positive-minded colleagues. You will be responsible for the strategy and the execution of the trade marketing strategy for a Beauty Luxury Brand portfolio. You will define and coordinate a winning 4Ps strategies and in-store action plans to deliver profitable growth on the brand portfolio for the local market. You will work in strong collaboration with local marketing & sales team and global trade marketing team to ensure perfect execution and winning plans in-store.
KEY RESPONSIBILITIES
Build and pilot annual sales plans Build and align annual sales plans and in-store priorities to deliver targets based on a perfect understanding of the in-store dynamics (Shoppers) and customer’s key business drivers (KBDs) / smart P&L approach Recommend and implement action plans to deliver our commitments Build opportunities plans to drive incremental business Pilot and optimize in-store budget respecting investments guidelines & ensuring effective and accurate budget management Sales obj target deployment to commercial/ key account team & follow up via scorecards Analyze promotion performance and build action plans if needed Leverage key insight and past learnings on in-store fundamentals, promotions and SI/ SO strategies
Build and execute winning in-store plans Define and execute 4Ps brand strategies: Assortment/ Pricing and promo strategy/ merchandising (Merchandising plans elaboration, as well as efficient assortment optimization) / promotions (Priorities and supports) Define customer targets on initiatives and KCPs Build differentiation launch plans and support plans based on in depth customer and retailers understanding Track performance via scorecards on launches, trade slots and KCPs and monitor market trend Lead & Coordinate Instore executions in collaboration with instore expert (work hand in hand with e-com manager on BIC e-com execution on brand portfolio) Forecast and order MM/ V&C items and manage allocation/ execution per promotion/ customer Manage incentive program
Engage, equip, and energize Support & equip Sales teams in achieving sales (sell-in & sell-out) objectives via creative selling tools conception, customized plans and concept sellsBuild & defend compelling retailers’ presentations Day on the field and store checks to understand store dynamics Multifunctional collaboration
Manage one Trade marketing in-store coordinator Manage, coach, develop and assess performance Can manage one intern in his/her daily missions: Recruitment, integration, continuous training of the intern
WHAT YOU’LL BRING 5-year Undergraduate Degree in Marketing or Related Field 4+ years of Operational Marketing/Trade Marketing and/or related experience (Sales experience is a plus - KAM for ex or experience in a Selective Beauty industry retailer) Ideally a preliminary experience in the beauty sector (beauty passionate) Brand management, out-of-the-box thinking, strategic planning Ownership, result & solution-oriented mindset, dynamism, leadership, and strong interpersonal & collaborative skills Business-oriented, initiative-driven, positive mindset and client-focused approach Fluent English for business purposes
CONCLUDING
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we’d love to hear from you.
