Lifecycle Marketing Manager

Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.

Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.

**About the Team**:
The **Lifecycle Marketing team** at Gorgias builds data-driven, AI-native campaigns that support merchants throughout their journey—from just learning about us to onboarding and activation to retention and expansion. Our work sits at the intersection of **Customer Experience, Product, Success, and Marketing**, enabling merchants to experience value faster and scale their usage independently.

We're a team of curious, iterative builders who love to **experiment, automate, and personalize at scale** using prompt-based systems and modern lifecycle tooling. You’ll join a nimble team that partners closely with Growth, PMMs, Marketing Operations, and Success to deliver high-impact experiences across channels and stages.

**About the Role**:
As a member of our **Lifecycle Marketing** team, you will contribute to the strategy and execution of end-to-end lifecycle marketing efforts, inclusive of user onboarding, activation, engagement, retention, and revenue-generating campaigns. This role is perfect for someone who’s **customer-obsessed, analytical, and eager to experiment** with AI-driven messaging and tooling.

Your work will influence how merchants **experience value, discover features, and expand** across our product lines—accelerating time to value and supporting both self-serve and sales-assisted behaviors.

You’ll report to the **Senior Manager of Lifecycle Marketing** and collaborate cross-functionally with teams company-wide.

**What You’ll Do**:

- ** Use LLM tools and prompt engineering** to generate, test, and scale lifecycle content that adapts to user and account signals and factors.
- ** Analyze product usage and merchant behavior** to inform campaign segmentation, timing, and triggers.
- ** Run experiments** (A/B tests, variant routing, multivariate) to test hypotheses around messaging formats, touchpoint timing, prompt quality, and engagement strategies.
- ** QA AI-generated content** for brand alignment, performance accuracy, and narrative cohesion.
- ** Monitor and report on performance metrics** like activation rate, NRR, and feature usage to identify areas of improvement and scale what works.
- ** Collaborate with cross-functional teams** to ensure a consistent, high-quality experience across touchpoints.

**Our Current Data Stack includes**:

- Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
- CRM: Vitally and Hubspot
- Data Activation: Hightouch, Segment, Zapier, Cargo
- Data Transformation: dbt

**Who You Are**:

- ** 2-4 years of experience** in lifecycle, growth, CRM, or product marketing at a SaaS company—ideally in a PLG or ecommerce environment.
- ** Proven ability to own and optimize lifecycle journeys or segments**, with an eye toward accelerating product adoption and driving self-serve behaviors.
- ** Data-driven and hypothesis-oriented**: you dig into usage data to segment users, form testable ideas, and iterate quickly based on results.
- ** Strong writing skills and comfort QA’ing AI-generated content**; you’ve written and refined prompts to produce personalized, scalable messaging.
- ** Hands-on experience with LLMs and lifecycle tooling** (e.g. GPT, Claude, Customer.io, Braze, Appcues, Pendo).

**Collaborative and cross-functional**: you’ve worked closely with Product, Success, and Data to ship impactful campaigns and can clearly explain the why behind your decisions.

**Perks and Benefits**
- 5-week vacation
- Paid sick leave (15 days)
- 6 weeks full remote/year
- Paid parental leave (16 weeks)
- CAD $400/month for lunch expenses (you’ll have your own Gorgias credit card)
- We provide private health insurance and retirement pension
- Get up to CAD $900 to set up your workstation at home (working from home should feel breezy)
- Get up to CAD $2600 of learning material and wellness support per year This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.
- Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year, we organize offsite team retreats and company retreats

**Diversity & Inclusion at Gorgias**
We celebrate diversity and are comm