Regional Marketing Business Partner
il y a 5 jours
Cergy (95)
Position Duties
Regional strategic roadmap
- Understand regional studio expertise / capabilities, value proposition and product roadmap
- Own end-to-end studio marketing efforts in the region with alignment from regional stakeholders and studio heads.
- Formulate quarterly programs, campaigns and activation plans to achieve business objectives and regional marketing priorities.
Collaborate with Group Marketing and regional stakeholders to define the go-to-market approach and calibrate activation efforts.
Marketing activation for Europe
- Own and grow the Virtuos brand reputation to position Virtuos as the leading external service provider for game development in the region.
- Roll out new regional marketing initiatives, including tactical campaigns, field marketing events, reputation-building activities, and advocacy programs.
Work closely with regional business development and recruitment teams to support sales and recruitment engagement, and to drive overall awareness of the brand.
Integrated content development
- Work closely with Group Marketing as the brand and marketing custodian to enforce consistency across all regional marketing materials according to visual identity and guidelines.
- Research and develop localized templates and effective content variation to deliver more relatable and actionable material for a local audience.
- Identify compelling studio success stories and local market engagement opportunities to act on or amplify at the group level.
- Engage and build rapport with regional production teams to elevate brand and regional marketing efforts by developing quality content and assets.
- At least 6+ years of experience across gaming, go-to-market strategy, sales enablement, or related agency work focused on campaign orchestration and execution.
- Experience managing cross-functional projects - planning, budgeting, coordination and driving KPIs
- Experience managing products / campaigns with a regional footprint
A Bachelor's degree is required, preferably in Business or Marketing
Who we are looking for
We are seeking an experienced marketing professional who has:
- Passion for games, or experience working in the video games industry.
- Strong record of delivering marketing results, partnering with, and enabling sales to achieve company goals.
- Ability to prioritize tasks and manage deadlines to support a global team.
- Can-do, hands-on approach and demonstrated test-and-learn attitude.
- Attention to detail and high level of accuracy in producing and reviewing materials
- Creativity in thinking and ability to develop fresh and unique marketing angles
- Personable with the ability to manage cross-functional stakeholders
- Excellent written English and French and ability to write high-quality copy.
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