Cdi- Responsable Stratégie Media Et Innovation

**Position**: CDI- Responsable Stratégie Media et Innovation (F/H/X) **Profile**: **PERMANENT CONTRACT - HEAD OF MEDIA STRATEGY & INNOVATION (M/F/X)** At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values. **_You will excel and enjoy this position if you are ready to actively handle the following missions : _** - **SEPHORA BRAND CAMPAIGN STRATEGIC MEDIA PLANNING** - Contribute to building regional annual media guidelines and guiding memos. - In alignment with the European Media Director, define a full-funnel regional media strategy for Institutional campaigns, Key Communication Periods, "Parti-pris," and "My Sephora" campaigns, providing market guidance. - Collaborate closely with other relevant internal stakeholders (Research, CRM, Operational Marketing, Advertising, and Social Media teams) to achieve 360° alignment and consistency. - Define relevant KPIs and contribute to media asset needs and prioritization. - Participate in audience targeting, segmentation, and brand surveys. - Ensure communication and close collaboration with all markets to achieve seamless onboarding and alignment.Consolidate local post-campaign reports (quantitative and qualitative) and insights to provide regional executive summaries, learnings, and recommendations.- **CROSS-MARKET MEDIA FULL-FUNNEL ORCHESTRATION COORDINATION** - Work closely during identified priority key periods with COADs, local media, and marketing teams to ensure full-funnel media orchestration consistency and coherence across all media campaign types, aligned with guidelines, global/local objectives, and defined KPIs. - Leverage and develop existing coordination tools (budget tracker, macro plans, and share-of-voice (SOV) analysis).Develop balanced and trusted relationships with local Sephora stakeholders.- **MEDIA INNOVATION FOSTERING** - Encourage innovation across Sephora's European markets by identifying new media trends and "never-done-before" ideas. - Define and implement an innovation roadmap and "never done before" initiatives with all media partners. - Contribute to the Joint Business Plan roadmap delivery.Leverage innovation use cases and measure the value generated through defined KPIs.- **CROSS-MARKET BEST PRACTICES SHARING** - Define, structure, and implement a cross-market media best practices framework for regional Sephora headquarter and local Sephora teams. - This framework should include insights from across Sephora markets and competitive insights from various sources, including Media Partners. - Adapt the framework's structure as the media landscape evolves.Monitor and measure the value generated.- **MEDIA ASSET EFFICIENCY ASSESSMENT** - Contribute to building media asset convictions "brilliant basics" : format, relevant approach per touchpoint, etc., using defined KPIs and a learning curve process. - Collaborate closely with the Sephora Advertising team and Media Partners.Regularly communicate with local markets to incorporate local insights.- Master's degree in marketing or communications - At least 10/15 years' experience in a media agency, or ideally with a distributor / beauty advertiser. - Strong understanding of Brand desirability, full funnel strategic media planning & buying & measurement. - Good knowledge of the main performance levers (SEA, Retargeting, Paid Social...) - Strong analytical skills and a ROI mindset & Rigor and organization - Autonomy, responsiveness, and ability to deal with contingency situations and work in “Project mode” - Business-oriented mindset & Strong customer relations skills - Ability to adapt to different situations and people and to create well balanced and trusted relationship with local marketing teams and other stakeholders. - Good oral presentation and communication skills - Caring and team player profile - Fluency in English and International experience would be appreciatedComfortable with Pack Office: Excel and PowerPoint**_While at Sephora, you’ll enjoy_** - **The people**. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with. - **The learning**. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans. - **The**culture**. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. At Sephora we are a community of 52,000 passionate team members across 34 markets and 3,000+ stores. You can **unleash your creativity**, because we’ve got disruptive spirit. You can **learn and evolve,**because we empower you to be your best. You can **be yourself**, because you are what sets us apart. - __________________________ **CDI - RESPONSABLE STRATEGIE MEDIA ET INNOVATION**(F/H/X)** Chez Sephora, nous inspirons nos client