Franchise Activation Manager, Ea Sports Fc

**General Information**:
**Locations**: Lyon, France
- Location: Lyon
- Country: France
- Role ID
- 209606
- Worker Type
- Regular Employee
- Studio/Department
- Global Publishing - Europe
- Work Model
- Hybrid

**Description & Requirements**:

- Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The EA SPORTS Publishing team blends Commercial, Marketing, Communications, and Creative disciples into a unified powerhouse. The combined strength enables us to accelerate our long-term EA SPORTS ambition to be a leading Sports Entertainment Brand by Championing a New Culture of Play and redefining the future of sports fandom and participation.

Across many experiences, platforms, and geographies, we promote 5-year growth strategies, oversee consumer growth, and deliver go-to-market plans that foster product and experience engagements amongst our beloved fan communities.

As our Brand Marketing Manager for EA SPORTS FC in France, **you** will lead marketing campaigns that connect deeply with French football fans. **You** will be the driving force behind making the brand relevant and exciting in your market. Together, **we** will grow our presence and create meaningful experiences for our community.

This is a Hybrid remote/in-office role working in the Lyon office.

**What**You'll** Do**
- Develop and execute bold campaigns that resonate with local football fans — **you** know how to capture their passion
- Adapt global marketing strategies so they fit the French culture — **you** bring local insight and creativity
- Collaborate with athletes, influencers, and brands to produce authentic, engaging content — **you** help us build strong partnerships
- Manage campaign production, timelines, budgets, and agencies — **you** ensure everything runs smoothly and on time
- Track, analyze, and optimize campaign performance — **you** use data and feedback to improve results

**What We're Looking For**
- ** You** have 6+ years in marketing or brand management, ideally in sports or entertainment
- ** You** have proven experience running multi-channel campaigns and activations
- ** You** lead and collaborate effectively across teams and time zones
- You are organized and managing projects and budgets
- ** You** use data and insights to shape impactful campaigns
- ** You** are passionate about sport and culture, bringing energy and creativity every day
- ** You** are Fluent in French (native level) and English**

At EA SPORTS FC, **we** value diversity and encourage everyone to bring their authentic selves. **Together, we** create something bigger.

LI-Hybrid

**_About Electronic Arts_**
- We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.