France Content Strategist

We are an outsourcing company that has clients in Europe, USA and Asia. We're looking for a Content Strategist to work with our valued client in their office in Paris, France (on-site position). Our client is a well known social media video content platform for creating and sharing short lip-sync, comedy, and talent videos and with offices in most EMEA and AMS countries.

The Content Strategist will focus on delivering engaging narratives and key messaging that inform and inspire clients, agencies and the industry with the opportunity that our client brings.

You should be comfortable with a broad range of responsibilities, developing and executing content marketing end-to-end including identifying target segments, proposing and developing messaging, establishing tracking mechanisms, and reporting and iterating on results.

working with cross-functional stakeholders to deliver projects on time.

**Responsibilities**:

- Define and localise the company's global positioning on key industry topics for clients, agencies, and industry stakeholders across France & Benelux.
- Develop strategic content that positions the company as a thought leader, with tailored guidance for both brand and performance marketers to maximize the platform's impact.
- Create and implement engaging, multi-channel messaging that resonate with target segments and drive platform activation.
- Create and coordinate marketing materials that empower the sales team and industry stakeholders to drive client engagement and optimise performance auction spend on the platform.
- Adapt global messaging to produce localised industry-wide messaging that highlights the company's capabilities and potential for marketers in France & Benelux.
- Partner with cross-functional teams (e.g., Marketing Science, Product Strategy, Monetization, Sales, Comms) to ensure cohesive, aligned messaging that supports the company’s strategic goals.
- Develop insights and strategies for both brand and performance marketers, addressing challenges unique to this audience and fostering platform growth.
- Coordinate materials and campaigns that enable the sales team to unlock both brand and performance advertising spend, expanding client capabilities on the platform.
- Track and analyse content marketing performance, gathering data-driven insights to refine strategies and maximize impact.
- Continuously optimise messaging and strategies based on learnings from previous campaigns, ensuring results-driven content that resonates with target audiences.
- Oversee and execute projects that drive brand visibility and platform activation, from high
- level positioning strategies to campaign-specific initiatives.
- Demonstrate strong project management skills to ensure timely delivery, operational efficiency, and alignment with strategic objectives across all marketing activities.

Minimum requirements:

- Relevant, impactful experience in the creative, marketing, advertising industry
- Marketing and Content Strategy fundamentals: navigating marketing plans and developing content to spread them out.
- Fluent French and English Language skills

Preferred skills/qualifications:

- Have a sharp strategy mindset, capable of communicating both inspirational and tactical messages.
- Thrives in a fast-paced, rapidly evolving company, dealing with different cross-functional teams.

**Job Type**: Contract
Contract length: 6 months

Application Question(s):

- How many years of experience do you have in the Marketing or Advertising industry (or similar)?
- Do you have the right to live and work in the country?

**Language**:

- French (required)