Assistant Manager, International 360 Marketing
il y a 4 jours
**Our Story**:
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of _TIME1_00's 2024 Most Influential Companies, _Fast Company's_ 2024 World's Most Innovative Companies, and _WWD Beauty Inc's _Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
**What You'll Do**:
The **INTL 360 Marketing Assistant Manager**will be working closely with the INTL 360 Marketing & Consumer Engagement Manager, overseeing the EMEA, TR & UKI regions.
This role offers a unique opportunity to gain comprehensive exposure to the full marketing ecosystem of a fast-paced, international beauty brand. The assistant manager will support in the development of marketing strategies, campaign tools, analysis, content development, and global/regional coordination, but also contribute to cross-functions missions.
**What You'll be Working On**:
**CONSUMER ENGAGEMENT MISSIONS**
**PAID MEDIA (30%)**
- **Media briefs**: Co-build media brief for big bets, always-on & ad-hoc campaigns, and follow-up with agencies.
- **Paid social platforms**: Act as INTL support with media agencies & regional teams on platforms set-up, updates
- **Post-mortem report (PBA)**: Support on consolidating INTL post-campaign reports in collaboration with agencies & regions, for big bets & always-on.
- **Insights & intelligence**: Gather market/social trends, consumer behavior, competitive analysis, platform updates & learnings with partners (Google, Meta, TikTok, etc.) to elevate media expertise across teams.
**360 MARKETING & CONSUMER ENGAGEMENT (25%)**
- **Big Bet Toolkit**: Support on toolkit building (consumer engagement for trade & consumer events, online, CRM & organic social) & support on regional execution.
- **Always-on toolkit**: Co-build toolkit (consumer engagement, online, CRM, paid, social) and support regional execution.
- **Asset management**: Coordinate deadlines, timing, needs & exclusive content with Global, INTL Creative, VM & Regions.
- **Copy & translations**: Manage translation projects across all channels (VM, paid, social, video, OOH, education).
- **Weekly newsletters**: Support weekly INTL Marketing 360 & Product newsletters, ensuring assets/toolkits links are up to date.
- **Competitor best practices**: Curate monthly highlights (launches, campaigns, sets, GWP, KSM, social) to inspire teams.
**ONLINE & CRM (20%)**
- **Online experience**: Build, cascade & coordinate guidelines for big bets, always-on & ad-hoc (app-preview, homepage, PPage, UGC videos) in collaboration with Global & US Teams.
- **CRM strategy**: Analyze CRM mechanisms, co-create playbooks/templates, define segments & coordinate with regions on big bets/ad-hoc.
**PRODUCT (20%)**
- **Product information**: Support markets with pack shots, artwork & sample orders, UPC
- **GWP (Gift With Purchase)**: Coordinate key information (IWD, regions' quantities ) and support on overall GWP development for INTL
**ORGANIC SOCIAL (5%)**
- **Social guidebook**: Create INTL social guide for campaigns & always-on (assets, exclusive content, captions, hashtags).
- **Regional requests**: Manage social asset requests from regions in collaboration with Global & US teams.
**How You'll Know Your a Fit**:
- **Flexibility & Agility**: you thrive on change, never shy away from new challenges, and pivot quickly when priorities shift.
- **Time Management Mastery**: you organize, plan, and prioritize your own tasks, and often the team's, ensuring smooth, on-time delivery.
- **Strong analytical skills,** with ability to synthesize campaign and consumer data into actionable insights and business recommendations.
- **Attention to Detail**: from proofreading copy to tracking deadlines, your rigor ensures nothing slips through the cracks.
- **Collaborative Spirit**: you build strong relationships, openly share feedback, and genuinely watch each other's backs.
- **Strong Communication**: you articulate briefs clearly, synthesize complex data into actionable insights, and keep stakeholders aligned.
**Must Haves**:
- Fluent in English (spoken and written)
- Minimum 2 to 3 years' experience in retail/cosmetics/luxury goods
- Noticeable experience in marketing (paid media, online & CRM or consumer engagement).
- Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job.
- A passion for consumer culture, beauty and
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