Product Marketing Lead

We are looking for a Product Marketing Lead to help drive the go-to-market success of our Mobile-first UCaaS and Smart Contact solutions in a fast-changing market where AI and workflow automation are transforming the way people and businesses interact and collaborate. This position is a strategic role at the intersection of product, sales, and marketing. You will act as the voice of the customer and partners to ensure product-market fit and influence roadmap priorities, craft compelling messaging, ensure value alignment with market needs, and support commercial success by co-defining roadmaps as well as creating and delivering effective sales and partner enablement resources.

**THE ROLE**:
**Go-To-Market Strategy & Execution**
- Define and execute go-to-market plans for new product launches and major feature update
- Align with technical product management to ensure positioning reflects customer value, technical differentiators, and market trends
- Contribute to product roadmap strategy definition
- Ability to tailor product marketing plans to different target audiences and sales channels (MSPs, resellers, distributors, operators, direct partners)

**Positioning, Messaging & Storytelling**
- Develop strong, value-driven messaging that resonates with operators, MVNOs, and B2B resellers Adapt messaging for different “personas/people” (technical, commercial, executive) and markets

**Sales & Partner Enablement**
- Create and maintain product marketing assets: pitch decks, product briefs, ROI calculators, competitive battle cards, FAQs
- Support Sales and Presales teams with training, talk tracks, and positioning guidance Ensure partners can market and sell effectively using white-label versions of our platform

**Market Intelligence**
- Track competitors, market trends, and customer feedback to identify opportunities and threats Partner with Technical Product Management to shape the roadmap with market evidence

**Customer-Facing Communication**
- Support webinars, product newsletters, and public product communication (LinkedIn, websites, press)

**WHO ARE YOU?**:

- 5+ years minimum in B2B product marketing or technical marketing, ideally in mobile, telecom, SaaS, or UCaaS
- Strong knowledge of the telecom landscape (VoIP, SIP, FMC, UC, IMS) is a key advantage
- Excellent communication and storytelling skills in both French and English
- Able to synthesize complex technologies into clear business value
- Team-oriented, cross-functional, and hands-on mindset
- Previous experience working with service providers, resellers or operators is highly appreciated
- Bachelor's or master’s degree in marketing, Telecom, Business, or Engineering

**WHAT WE OFFER**:
At Enreach, you'll find the freedom to explore new things in a team where collaboration and knowledge sharing are highly valued. In addition to a great deal of work enjoyment, you can count on:

- Competitive compensation package based on experience
- Work location: Sophia Antipolis (preferred) or remote (France-based)
- Work-life balance and flexible working conditions
- Dynamic and international work environment
- The opportunity to shape the marketing strategy of a leading European UCaaS provider

**WE ARE ENREACH**:
Enreach is a leader providing the most stable and innovative communication platform for the commercial market. Through our own network (with the support of several interconnected data centers) we supply professional mobile, telephony and data services using progressive ICT techniques. As a result of our flexible and professional approach, we have gained a significant market position that we intend to further expand in the coming years through the indirect sales channel.

**ARE YOU INTERESTED?**: