Marketing Executive, Global Marketing Activation
il y a 3 jours
This is Energizer Holdings, Inc.:
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary:
The Marketing Executive France & Italy supports the work of the Brand Activation Marketing Team and assists in the development and execution of all marketing strategies, campaigns, and events.
Day to day, you will help to create content, track results, build relationships with our sales team, and otherwise ensure the functionality and coordination of the department’s activations. Often, you will act as the intermediary between Marketing and other cross-functional teams within our France & Italy organizations.
**Responsibilities**:
- Supports execution of marketing plans locally to meet business objectives in line with global direction
- Participates in delivering winning activation program that drives shopper interest and maximized sales performance from brand initiatives.
- Adapts and leverages marketing deliverables: any assets, merchandising and/or PoS materials to support excellence in retail presence and best in class visibility consistent with the international marketing cycle plan.
- Works with local sales team to develop customer marketing activations that create commercial wins using local data and trade/channel knowledge.
- Works with graphic agencies and content strategists to create engaging visuals and copy
- Produces and distributes sales tools including training, trade catalogues, selling sheets, brochurescreative support needed by Sales to communicate activation plans, product innovations and activities to customers.
- Adapts and leverages central Visibility tools and assets to provide best in class retail presence and in-store communication.
- Monitors competitive ATL and BTL programs and conduct research into consumer trends and behaviors and reports to Brand Managers
- Helps to create marketing analytics for growth opportunities in collaboration with Brand Managers, new product initiatives such as business cases and presentations.
- Manages the development and execution of materials for customer trade shows and expos.
- Participates in strategic meetings organization (marketing plans, sales convention, regional meetings, etc)
- Participates in media plan execution (TV, digital, social, press, OOH ) and helps designing media material.
What we are looking for:
- Master’s degree in Business, Marketing, or similar discipline.
- Proven international experience. French and Italian native, or fluent. English full professional proficiency.
- Minimum 1 -2 years of business experience in a CPG company, ideally in Brand or Trade Marketing. Experience as a sales representative would be a plus.
- Must collaborate well (team player) and have strong organizational skills
- Exposure to working directly with customers and sales teams
- Demonstrated competencies in collaboration, influence, customer focus, critical thinking and achieving results in alignment with business goals.
- Comfortable taking initiative and collaborating cross functionally and across geographies as well as to peers and senior leaders alike
- At ease with oral presentation
- High level of computer skills in Microsoft Office
Come join us:
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
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