Customer Activation Product Owner

Montrouge (92)
- CDI
- Temps Plein
- Secteur : Hôtellerie, Restauration
- Expérience requise : 3-5 ans, 6-10 ans
- Langues souhaitées : Anglais

**L'entreprise **:B&B HOTELS MONTROUGE - Siège social**:
About B&B HOTELS

Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel groups in Europe. It has a network of more than 750 hotels in 15 countries, in Europe and Brazil. B&B HOTELS grew exponentially since 2022 with the opening of more than 150 new hotels, and intends to continue this dynamic in 2024.

Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers comfort and quality at the best value for money. Empathy, smart simplicity, improvement, integrity and inclusion are the founding values of the Group.

B&B HOTELS is also actively committed to Corporate Social Responsibility. To meet consumer expectations and give credibility and transparency to its actions aimed at having a positive social and environmental impact, B&B HOTELS is now certified in sustainability by the independent organization SOCOTEC.

Our ambition: 3,000 hotels in 10 years

**Description du poste**:
Role Overview:
The Customer Activation Product Owner is part of the Group Product team to deliver the assets for our 15 countries and more than 750 hotels worldwide. As a Customer Activation Product Owner, he/she will be in charge of the Customer Activation Roadmap in order to develop and implement customer activation strategies. He/she will focus on delivering ROI driven activation use cases, using marketing automation tools. He / she will also be in charge of the Salesforce marketing cloud roadmap.

**Key Responsibilities**:

- He/She organizes and prioritizes the Customer activation roadmap according to strategic business priorities by:

- Defining and updating his/her roadmap in perfect alignment with business priorities with relevant stakeholders
- Informing about roadmap evolutions, in case of changes
- Aligning roadmap of his domain with other POs, in order to manage potential dependencies
- He/ she will ensure a delivery on time, on budget and with the right quality (including figures consistency checks)
- He she is able to drive solution implementation to create more value (personalization, Notify)
- He/She provides both technical and functional guidance to the team.
- He/She has to analyze and understand user needs related to customer stimulation, loyalty programs benefits
- He/She designs robust customer journeys, including fully digitalized journeys with loyalty program benefits respecting the legal constraints of each country
- Challenge and collaborate with the technical team on architecture, design, and development choices.
- Collaborate closely with the Digital Factory teams, Data team, Data Science, and Business Intelligence teams.
- Communicate on a regular basis with Regional Marketing directors about evolutions of the solution

**Description du profil**:
Skills & experience we are looking for:

- 5 -10 years experience as a Product Owner, ideally with a background in customer activation or digital marketing.
- Deep understanding of Agile methodologies, with a proven ability to craft clear user stories and acceptance criteria.
- Strong stakeholder management and communication skills, essential for effectively prioritizing tasks and setting clear deadlines.
- Proficiency in marketing automation tools and CRM systems such as Salesforce Marketing Cloud; additional technical skills in marketing technologies are highly valued.
- A results-oriented approach, focusing on achieving measurable KPIs.
- English working language

**Salaire et avantages**:
**Salaire**: Salaire selon profil

**Date de démarrage souhaitée**: dès que possible

**Référence**: AC1255NV