Global Marketing

**Position**

Job Title: Global Marketing & Launch Excellence Director

Division / Function**: GPPS - Strategic Business Excellence**

Manager (Name, Job Title)**: Head of Marketing & Launch Excellence**

Location: Boulogne or London

**Summary / purpose of the position**

Responsible for elevating marketing and launch excellence capabilities within Ipsen organization by developing and deploying world class processes, systems, expertise and awareness relating to Marketing and Launch excellence. This includes areas such as:

- Brand Planning guidance and Framework for Global & Country cross-functional Brand teams
- Launch Planning guidance, including tools such as the Ipsen Way to Launch Framework, and lead launch readiness review process across IPSEN therapeutic areas
- Core Marketing skills - as per the Ipsen Brand Excellence Program, re-assess & improve regularly the program, communicate and train the Global & Country cross-functional Brand teams towards Ipsen competencies required to deliver high quality marketing plans

**Main responsibilities / job expectations**

The role requires strong leadership with the ability to drive change through management of complex projects and is integral in developing skills and capabilities across the broader Ipsen organization. The role acts as a strategic partner to key stakeholders including the Global Portfolio and Product Strategy (GPPS), supporting all geographies, R&D, Global Medical Affairs, Global Brand Teams (GBT), Asset Teams and affiliates.

The role requires a high ability to align team outputs with strategic and operational brand-specific and brand-agnostic requirements at both global and affiliate levels. Therefore, the ability to work cross-functionally in a highly complex matrix environment is critical. Other important aspects of the role include:

- Lead and manage the development of Global Brand Plans and Global launch plans through co-creation strategies at Global Cross-functional and GBT level
- Support and align the GBP process within the organization and support Global Brand Plans dissemination to all affiliates following GBOC challenge and endorsement
- Oversee the Ipsen Way to Launch process, ensuring regular monitoring of defined KPIs and holding relevant stakeholders accountable to expectations
- Challenge Asset Leads where strategic planning quality is below expectations & advise on course correction
- Regularly assess and challenge brand excellence program to ensure that marketing capabilities are in place throughout the company to support excellence in execution
- Strengthen communication and knowledge sharing between global-local and cross-functionally

**Knowledge, abilities & experience**
- At least 10 years of experience in pharma business environment
- Successful experience in launching products, or leading launch excellence at global or local level
- Proven commercial operations experience (sales, marketing) at global or affiliate level
- Experience in strategic marketing roles (ideally capability specific roles)
- Ability to interact and influence multiple stakeholders up to C-suite level

Education / Certifications:

- Degree level education, plus further degree or demonstrated learning development

**Key Technical Competencies Required**
- Fluent in English written and verbal communication
- Strategic Marketing principles and frameworks (applied within the Pharma industry)
- Leadership
- Communications
- Stakeholder management
- Project Management
- Change Management
- Ability to influence in a complex multi-matrix environment

**One Ipsen Way of Being**

**We Trust Each Other**
- Respect each other and all our stakeholders
- Empower others
- Respect & be open to inclusion and diversity
- Enable feedback and foster a speak-up culture
- Embrace cross-team collaboration
- Be transparent and share information

**We share and learn every day**
- Be proactive in learning from each other and through experiences
- Listen and be open to views and needs of all external stakeholders
- Seek transformation through innovation
- Innovate

**We own our outcome**
- Be accountable and responsible
- Set clear expectations and prioritize
- Be results and value driven, not task-oriented
- Bring solutions
- Seek continuous improvement to be better always
- Own our Company Social Responsibility strategy

**We honor our word**
- Walk the talk & talk the walk
- Ensure that we make ethical decisions, stay compliant at all times
- Never compromise on quality
- Care for our employees, patients and society and the environment

**We drive to win together**
- Be entrepreneurial
- Fast in turning our ideas into action; be agile
- Be demanding of ourselves as we strive for success
- Believe in making a difference
- Celebrate success
- Enable talent inclusion and diversity