Campaign Manager F/m

il y a 1 jour

Paris, France Lectra Temps plein

**Campaign manager F/M**
- Permanent contract_ - Paris Chalgrin_
- We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and servicesAt Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?
Our Marketing and Communication Department, based in Bordeaux/Cestas and Paris, is looking for a **Senior Go-To-Market Manager - Fashion sector M/F**

**Your missions**
- Create the marketing plan to meet the business and awareness challenges of our solutions (targets, needs, segmentation, distribution channels, etc.).
- Analyze sales and results in relation to objectives and market potential
- Execute global marketing programs (campaigns, newsletters, customer events and other marketing tactics...)
- Launch and manage ABM marketing campaigns, based on account lists defined collaboratively with the regional marketing teams.
- Support and guide local marketing teams in the deployment of initiatives stemming from the Corporate plan.
- Share best practices (Corporate and regional) and make recommendations for improvement.
- Analyze the performance of marketing campaigns (post-mortem presentation, action plan) and implement corrective actions if necessary.
- Manage plan and campaign budgets in coordination with the marketing operations team.

**Your profile**
- With a Master’s degree, ideally specialized in marketing (business school or equivalent), you have at least 5 to 10 years' significant experience in B2B marketing. You enjoy working in international, multicultural, cross-functional and complex environments.
You have already worked in a B2B environment, ideally on Software-as-a-Service (SaaS) products, and you have a strong taste for technology.
Experience in an international environment is essential; knowledge of the industrial sector would be a real asset for the position but is not mandatory.
Skills required:

- Fluent English (written and spoken)
- Data-driven marketing expertise
- Strong synthesis and skills
- Ability to manage several projects in parallel
- Willingness to propose new ideas
- Strong customer and results orientation
- Aptitude for digital technologies
- Knowledge and practice of Salesforce and/or Marketo is a plus

**What does Lectra offer you?**
- Join an innovative company providing premium solutions and services
- Work in an international, multicultural (32 nationalities) and agile environment
- Lunch vouchers covered at 50%
- Company health insurance covered at 60%
- A works council with annual subsidies
- Remote work: 70 days/year

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