Senior Traffic Acquisition Manager

**Who we are**: Founded in Lyon, France, in 2015, DataGalaxy has become the leading data catalog in France, connecting data, people, and AI through an intuitive data governance platform. Our mission is to simplify metadata mapping, management, and knowledge sharing to enhance organizational data governance and data literacy. With over 170 clients worldwide and rapidly growing, we are making significant strides in the US market, with the ambition to become a top 3 player in the data catalog space. Our teams span across two continents, fostering a dynamic international spirit that drives our innovation and growth. **Our mission**: To lead the revolution in modern business data catalogs by empowering data professionals and business users through AI-driven data governance. As we expand rapidly in the US, we aim to set the standard for data and AI solutions, positioning ourselves as a trusted partner for navigating the complexities of a data-centric world across industries. Our vision is to drive impactful change and growth, particularly in the US market, as we shape the future of data governance on a global scale. **Our values: Be intentional. Be clear. Be bold. Be humble.** DataGalaxy is seeking a highly skilled and strategic **Senior / Lead Traffic Manager** to drive the growth of paid and organic website traffic, optimise website conversions, and lead the development and execution of the technical website roadmap. This role is crucial for **expanding our online reach**, ensuring a **seamless user journey**, and **maximising ROI**from our digital channels. As the Senior Traffic Manager, you **will own and execute strategies encompassing Google Ads, SEO, CRO**, and more. You will work closely with our Paid Acquisition Manager and Website Developer, to deliver measurable improvements in website performance and business outcomes. **Key Responsibilities**: **Traffic Growth Strategy**: - **Develop and execute a comprehensive roadmap** to increase paid and organic website traffic. - **Lead the creation and implementation of SEO strategies**, including keyword research, on-page optimization, and link-building initiatives. - Manage and **optimize paid acquisition channels**, including Google Ads and other PPC platforms, in collaboration with the Paid Acquisition Manager. **Website Conversion Rate Optimization (CRO)**: - Identify opportunities to improve conversion rates through data analysis, user feedback, and A/B testing. - Lead efforts to optimize the customer journey and website performance across devices. Partner with design, content, and technical teams to implement best practices in CRO. **Technical Website Roadmap**: - Oversee the development and execution of the website’s technical roadmap to improve performance, usability, and SEO. - Collaborate with the Website Developer to prioritize and deliver updates, ensuring alignment with business goals. Stay up-to-date with emerging technologies and best practices to ensure a cutting-edge digital presence. **Team Leadership and Collaboration**: - Work closely with the Head of Brand and Content to align traffic and conversion strategies with broader brand goals. - Liaise with external vendors and agencies as needed to execute campaigns and projects. **Requirements**: - Proven experience in a senior digital marketing role, with expertise in traffic generation, SEO, paid media, and CRO. - Demonstrable success in managing Google Ads campaigns and executing effective SEO strategies. - Strong analytical skills, with the ability to interpret data, draw actionable insights, and communicate results. - Hands-on experience with web analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and A/B testing tools. - Technical proficiency with website platforms (WordPress) and a basic understanding of HTML/CSS. **Preferred**: - Experience in working closely with creative and content teams. - Proficient in French & English. - Familiarity with emerging digital trends and tools, particularly in website optimization. - Certification in Google Ads, Google Analytics, or related fields. ***What we offer**: - Offices in the heart of Lyon and Paris, 10-15 minutes from the train stations - Flexible working hours ("forfait jour") A real opportunity to join a French start-up that is a pioneer in its market - A chance to create your own career path with autonomy in multiple projects - An attractive remuneration according to your performance and your potential Remote work at will & 2.50€ net / day - Health insurance Apicil - Meal vouchers (Swile card of 9€/day) - Public transport 50% - Daily coffee and snacks - Quarterly team events and seminars