Dtc Global Marketing Lead

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745®, discovered in 1923. Since then, Biocodex has evolved from a pioneer to a major international player in the microbiota realm. Meanwhile, Biocodex’s R&D center has focused on the central nervous system, developing an orphan drug, DIACOMIT®. At the end of 2019, Biocodex pursued its diversification with the acquisition of Laboratoires Iprad, a pharmaceutical company specialized in woman’s health.
Biocodex focuses its business on three main areas: Microbiota, Women’s Health and Orphan diseases.
With more than 1,700 employees, Biocodex generated net revenues of above €567 million in 2023, including 33% in France and 67% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.

As the Direct to Consumer (DTC) Global Marketing Lead, you will drive the global consumers marketing strategy and execution for our probiotic _Saccharomyces boulardii_ CNCM I-745.

This product is the leading probiotic worldwide, having been commercialized in 95 countries for over 70 years. Throughout this period, it has gained significant expertise and recognition among healthcare professionals, becoming the gold standard in its category. However, due to market changes and increasing competition, there is a growing need to directly address and engage consumers.

You will be responsible for creating and implementing comprehensive marketing plans that effectively engage consumers, drive brand awareness, and loyalty. This senior role requires a strategic thinker with a deep understanding of consumer marketing, consumer behavior, and the global OTC market.

Your missions
- Develop and Execute Global DtC Marketing Strategy: Design and implement innovative marketing strategies to drive consumer engagement and growth for our OTC product across multiple regions.
- Market Analysis and Consumer Insights: Conduct thorough market research and analysis to understand consumer needs, preferences, and trends. Utilize these insights to inform marketing strategies and campaigns.
- Manage Communication Agencies: Oversee and coordinate with external communication agencies to develop and execute consumers campaigns. Ensure alignment with brand guidelines and objectives and evaluate agency performance.
- Brand Management: Ensure consumer strategy is consistent and aligned with the global brand strategy, and the brand's overall vision and values.
- Collaborate with Cross-Functional Teams: Work closely with lead countries, medical product development, regulatory, and regional marketing teams to ensure cohesive and effective marketing initiatives.
- Performance Tracking and Reporting: Establish KPIs, monitor campaign performance, and provide regular reports to senior management. Use data-driven insights to optimize marketing efforts.
- Budget Management: Manage the global DTC marketing budget, ensuring efficient allocation of resources and maximization of ROI.
- Collaborate with HCP Global Marketing Lead: Work closely with the HCP Global Marketing Lead and his team responsible for the healthcare professionals (HCP) strategy to drive product prescriptions. Ensure alignment between DTC and HCP strategies to ensure consistency and maximize overall brand impact.
- Build and Manage a High-Performing Team: Recruit, develop, and lead a cohesive and effective marketing team. Foster a collaborative and supportive team environment to achieve common goals and drive success.
- Lead Organizational Change: Accompany the organization and be an active change agent in its transformation towards a consumer-oriented strategy, shifting from a healthcare professional-focused model to a dual approach targeting both physicians and consumers.
- Compliance: Ensure all marketing activities comply with regulatory requirements and ethical standards.

Your Profile

Required Skills and Competencies
- Strategic thinking: Ability to develop long-term marketing strategies and effectively navigate complex market dynamics.
- Leadership: Strong leadership skills with the ability to inspire and lead cross-functional teams.
- Experience in team management: Proven experience in managing teams and developing team members, with examples of successfully fostering talent and professional growth.
- Digital savvy: Deep understanding of digital marketing channels, tools, and best practices.
- Analytical skills: Proficient in analyzing market data, consumer insights, and campaign performance metrics.
- Communication: Excellent verbal and written communication skills, with the ability to craft compelling messages and presentations.
- Creativity: Passionate about consumer trends and innovative thinker with the ability to develop unique marketing campaigns and solutions.
- Adaptability: Abilit