Event & Retention Specialist

Location: Puteaux, France_
- Permanent contract - Cadre - ASA_P

Join Sony Europe BV as an Event & Retention Specialist and help us build outstanding experiences for our customers Located in Puteaux, France, this role offers the chance to work with a great team in an ambitious and innovative environment.

Responsibilities

As an Event & Retention Specialist, you will be responsible for developing and implementing a comprehensive event and retention strategy for Sony’s Consumer electronics products*. Your role will be pivotal in ensuring flawless completion of events and activities that drive customer engagement and dedication.

Events: Retail Partners, Training, Consumers- Prepare a six-month rolling national event plan, meticulously planning and completing events based on the requirements from the Product Marketing Team and Sales Team.
- Coordinate retail partner events, focusing on training, including trade shows, training days, and customer exhibitions.
- Manage briefings to agencies, product loans, and attend events to ensure everything runs efficiently.
- Report quantitative results and qualitative assessments of events to propose improvement plans for future activities.

Events: Community Of Interest (COI) focusing on Digital Imaging
- Plan and coordinate all COI events with the Photo Retailers Sales Team, Digital Imaging Marketing Team, and Training Team.
- Facilitate all internal and external meetings related to these COI events.
- Manage product loans and ambassadors' presence (when needed) for all COI events.

Event Visibility
- Prepare all assets to optimize the visibility of events or at the events.
- Adapt communication tools provided by Sony Europe to our local needs, mainly for brochures and print creatives.
- Responsible for all print activities (magazines, displays, etc.) for the different product categories around the events.

Photo Ambassadors Program
- Manage, with the help of the Pro Business Manager, the team of Pro Photo Ambassadors.
- Coordinate the annual budget allocated to the Ambassadors Program and ensure its effective utilization.

Retention Activities
- Develop and implement a comprehensive retention strategy to drive customer engagement, build Sony fans, and increase customer lifetime value.
- Collaborate with internal collaborators (Product Marketing, Sales, etc.) to develop and implement retention activities and cross-sell opportunities.
- Analyze customer data to identify trends, preferences, and behaviors to inform retention activities.

Financials
- Responsible for the annual budget related to events and its accurate management throughout the year.
- Manage payments for activities related to events with our third-party partners and schedule them to build a reliable forecast of expenses.

Requirements

Experience
- Proven experience in running events from planning to execution.
- Experience in handling third-party agencies.
- Experience in managing significant budgets, reporting, and forecasting.
- Experience in brand or product communication.

Key Proficiencies
- Strong focus on customers, both internal (delivering great activities within timeline and budget) and external (crafting plans and actions based on their needs).
- Proficiency in MS Office, especially Excel and PowerPoint.
- Resilience to pressure and ability to handle responsibilities and deliverables in all situations.
- Build relationships with local team, European HQ, and account, and present effectively with data.
- Proficiency in French and English, both spoken and written.

What We Offer

An encouraging and inclusive work environment that fosters professional growth and encourages innovation.

Become part of a company that is at the forefront of technological advancements and make a real difference in the lives of our customers. Your journey with Sony Europe BV will be both challenging and rewarding as you help craft the future of retail marketing

Your new office

Our office in Puteaux is in the heart of the French business district - La Défense - which is easily accessible by public transport and has a large shopping centre nearby. We have parking, a company restaurant and various services are available within the office, including well-designed coworking spaces to encourage collaborative working, not to mention a fantastic view of the Eiffel Tower.

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the ca