Community Marketing

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

**You role**:
We’re in business to save our home planet. Your role will contribute to this purpose by leading the planning and execution of all local marketing and enviro efforts, ensuring that all communications will be implemented according to the Patagonia EMEA business strategy. This role is the key liaison between EMEA strategy and local implementation/production and must ensure that the three key areas of the function - Brand Marketing, Trade Marketing and Enviro - are supported to the required level.

**Main tasks**:

- Work closely with the Regional and the EHQ Marketing Teams to secure local (France 80% - Iberia 20%) execution of Global and EMEA strategies and campaigns
- Work with all stakeholders - marketing, enviro, and sales - to create local marketing enviro strategies in support of the EMEA business strategy
- In partnership with the Regional Manager and the Community Marketing Impact Manager Southern Europe define detailed local marketing plan
- Be the local point person for local enviro initiatives, working closely with EHQ Enviro team and the CMI Manager Southern Europe to secure quality, accuracy, and strategic alignment
- Manage local budget for Brand Activation, Trade Marketing, Marketing Contribution, Seeding and POP, ensuring timely and on-budget execution of local marketing plans
- Validate local translations coordinated by the Translation Coordinator, and ensure that local translations are executed at the highest level
- In partnership with the European Enviro Team and the Regional Manager, establish and nurture a strong local B Corp network
- Work closely with the PR Manager and the local PR agencies to assure local PR activities and events are executed at highest level
- Work closely with the PR EMEA Team to plan and secure that all paid media is relevant for the region
- Support the Iberia Team by primarily assisting the agents request on COOP marketing, basic PR and social media work (20%)

**What we’re looking for**:

- A love of the outdoors
- A passion for saving our home planet and making a positive impact through your work
- Bachelor’s degree in marketing and/or educational background in Marketing
- 5 years’ experience in Marketing
- Good understanding of our products and market
- Product experience in the outdoor industry
- Native in French, fluent in English. Fluency in Spanish is a plus
- Excellent computer knowledge (Microsoft Office, internet) and general skills to learn new systems
- Proactive, dynamic, and autonomous
- Excellent organizational skills
- International and especially European experience preferable
- Ability to work on own initiative

**Other important details**:

- This is a Full-time position based in Annecy office intended to support the team for 7 months.
- We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardized questions that focus on the aspects that are important for success in the role.

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

As we are in business to save our home planet, we can only do this together.

**Please make sure that your CV and cover letter are in English.**

**Disclaimer for recruitment agencies**:
Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies.