Director Marketing

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Job Title

Director Marketing & Communications France

Overview

Create and deliver the Marketing & Communications strategy for France taking global, regional and local brand and business objectives into account.

Grow Mastercard to be a top 5 brand through B2B and B2C Marketing & Communications activities.

Dual Reports into the Country Manager for France and the VP of Marketing & Communications of Western Europe.

**Responsibilities**:
Creates and manages execution of B2C and B2B Marketing & Communication strategies, including advertising, promotions and sponsorships, to deliver against company objectives
- Oversees internal and external communication
- Oversees development of go-to-market plans
- Leads research and uses insights for product development and campaigns
- Plans and implements media and activation plans in support of planned product/service launches and corporate announcements
- Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
- Integrate internal & external communications as a full part of our marketing strategy
- Builds working relationships with key stakeholders (e.g., banks, merchants, government entities, consumer unions, media partners, etc)
- Oversees the Marketing Communications budget
- Manages relationships, negotiates contracts and facilitates service level agreements with external agencies
- Supervises a group/team of 5 contributors, ensures compliance to goal setting and performance appraisal processes, identifies and coaches top talent within the team
- Member of the Leadership team for France
- Drives Doing Well by Doing Good strategy

Experiences
- Demonstrated success in identifying insights for a marketing campaign and leading a team through execution

Demonstrated success in building integrated marketing & communications plans that leveraged synergies between marketing channels
- Proven ability in reviewing and selecting creative content that drives consumer preference/ satisfaction across channel
- Experience in supervising, coaching, and motivating teams
- Strong track record and achievements in developing and delivering creative local communications programs
- Extensive experience and demonstrated success in one marketing family, with additional experience in two to three marketing families, including B2B or Consumer Marketing
- Demonstrated ability to build relationships with internal and external stakeholders at the local level or within the business area
- Demonstrated success in delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment

COVID-19 Considerations

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.