Market Manager

Company Description

Automotive Aftermarket Europe, one of 80+ business units owned by of ITW, manufactures and supplies specialty and innovative chemicals for the automotive aftermarket. Automotive Aftermarket Europe manufacture products in Spain and Belgium, and commercialize around the globe serving markets in Europe, Middle East, Russia, Asia and Africa.

**Job Description**:
The Market Manager ensures the growth and profitability of the market segment for which she/he is responsible. She/he defines and implements the marketing and commercial strategy and action plans of her/his segment, in line with the strategic orientations of the division.

The position is responsible to ensure the communication and proper deployment of the action plan among sales teams and measure ROI.

Responsibilities start when the product is available for production: from the launch plan, the conception of all the marcom tools to the communication and training among the sales teams and the customers in charge.

The position is responsible for executing effective marketing campaigns and communication for traditional & digital technologies, in collaboration with the sales, digital and marketing teams.

He/she is also in charge of the marketing action plan of the brands sold in the market in collaboration with category managers.

The ultimate goal is to “pull the demand” and create value around our brands in the eyes of the end-users, our channel partners and the entire marketplace while also delivering above market sales growth, especially from innovative and differentiated products.

True ‘voice of the customer' of his/her market segment, she/he highlights to category managers specific needs of the segment to evolve the offer and contribute to innovation.

**RESPONSIBILITIES**

**Push Strategy & Execution**
- Trade marketing plan and execution for the 80 customers of the market in coordination with sales manager.
- Create and maintain up to date the toolbox for KAM: Catalogs, sales arguments, POS tools,
- Promotion of the product ranges dedicated to the segment: launch plan, creation of local tools, update of local digital contents, advertising, press, regular and specific promotion
- Coordinate local customer events
- Ensure branding strategy is applied locally

**Pull Strategy and execution**
- Definition of a local plan to pull the demand from the end users of your market.
- Inbound marketing: Building of a local data base of customers and end users to set up strong automation scenarios.
- Develop innovative digital tools and communication means to attract the end users.
- Loyalty program management

**Budget management**
- Implement and monitor the assigned Marcom plan / budget.
- Analyze impact and return of the actions. Maintain metrics for tracking/reporting marketing activities to ensure effectiveness and ROI.

**Local Market Intelligence**
- Support with the analysis of competitors providing with relevant information from the field to Marketing Managers.

**Qualifications**:

- 6 months final internship (permanent hire is a possibility, pending a successful internship).
- Master II specialized in Marketing / Digital / Business Development
- Fluent in French and English. Spanish would be appreciated
- Excellent communication, both oral and written
- Strong and creative presentation skills.
- Passion and drive to deliver results
- Working knowledge of Microsoft softwares (Word, Excel, PowerPoint, Power BI, Outlook) and web analytics tools (Google Analytics, WebTrends)
- Developing social presence and advocating brands effectively.
- Good time management skills; ability to organize and prioritize tasks.
- Adaptable and flexible; responsive and resourceful in a fast-paced.

Additional Information
- ** Contract type/offer**: 6 months internship
- ** Starting date**: as soon as possible
- Availability to travel if required for the job.

ITW is a diverse and inclusive employer and commits to promote the recruitment and integration of people with disabilities.