Marketing & Communication Manager (F/H)

**Position**:
TAG Heuer: Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach, and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.

If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Marketing & Communication Manager.

**MARKETING & COMMUNICATION MANAGER**

**PURPOSE**

Reporting directly to the General Manager, the Marketing & Communication Manager will oversee the development and delivery of the brand online and offline marketing to drive brand awareness, desirability, and sales performance.

You will translate HQ strategic brand objectives into local brand plans for your market. This includes establishing a 360° marketing plan over paid media, social media, PR and influence, trade marketing, eventing, sponsorship, business intelligence and CRM.

**Job responsibilities**:
**1. 360 marketing plans**:

- According to international Brand guidelines, develop a yearly marketing strategy that helps build the brand, grow the customer file, reinforce the brand positioning, and drive traffic & engagement
- Define a yearly marketing plan covering: PR, Media, Events, Influence & Sponsoring
- Lead and supervise the marketing team of 3 talents: Marketing 360 Project Manager, PR Project Manager & Intern
- Manage ROI and effectiveness of marketing activities across business channels - being sell-out and profitability driven
- Define and respect all yearly marketing budgetsBe the link between the TAG Heuer HQ and the market to broadcast reporting, optimize plans, identify opportunities and push campaigns further**2. Omni-canal paid media strategy**:

- Respect HQ media guidelines and touchpoints repartition in elaborating the strategy.
- Brief and define annual media plan with our communication agencies.
- For each campaign, clarify the objectives and thus define the budget, the targeted population, the assets and the media used (Offline: OOH, Print / Online: Social media, Digital)
- Develop and implement creative solutions to increase awareness, drive traffic to store, and convert online drive and convert more visitors.
- Monitor performance.Optimize content, campaigns and key learnings.**3. PR & Influence**
- In charge of growing the TAG Heuer’s PR share of voice.
- Find new methods and new tools for PR and Communications, being creative and offering innovative ideas for products promotion in press and influenceManage the PR & Influence Project Manager to establish a strong relationship with press and influencers**4. Eventing & sponsorship activations**
- Contribute to developing, producing and delivering events to support key launches or institutional events.
- Coordinate with high-end suppliers to bring premium and luxurious project, ensuring timely execution of various events.Insure set-up and deployment of new partnership to maximize brand awareness/desirability and ROI.**5. Business intelligence**
- Lead budget presentations to the General Manager / HQ when it comes to Marketing
- Understand, monitor and report on the evolving competitive landscape
- Lead consumer insight to extract learnings to define CRM and trade strategies.
- Growth hacking: identify opportunities & strategies to take out best practices and drive media innovation.
- Be the expert of your market quantitative and qualitative monthly and quarterly brand performance report: consumer & competitive knowledge, 360 activations reports, pricing strategies, best practices, media plan, assortment.

**Profile**:

- Master degree in Marketing, Communication or Business Development
- 8+ years’ experience in marketing, retail and/or digital
- Fluent in English
- Strong negotiation skills & Inspirational personality to drive projects
- Strong understanding of the retail environment in fast moving industries
- Strong planning and analytical skills
- Experienced CRM and customer loyalty builder
- Strong affinity for the watchmaking industry
- Entrepreneurial / startup mindset, hands on, adaptability
- Interpersonal and relationship-building skills, collaborative team player
- Detail oriented while keeping bigger picture focus
- Solution-driven, focused and organized
- Strong verbal and written communication skills
- Creative and passionate about new trends in lifestyle, arts, new technologies and sports

**_TAG Heuer _**
**MAISON***:

- 1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries a