Senior PPC Specialist

**SDG invests in IT startups around the world.** Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.

**Our teams of digital nomads** work remotely from **Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.**

In August 2024, we achieved **Great Place to Work US Certification**This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a **Senior PPC Specialist** to join our team**.**

**Your main tasks will be**:

- Google Ads and Bing Ads campaigns launch and optimization;
- Launch and scale the **prospecting Demand Generation (DemandGen) campaigns from scratch**, bringing them to break-even and profitability;
- Set up, manage, and optimize **Search and Performance Max (PMax) campaigns**, ensuring scalable growth without loss of efficiency;
- Continuously **optimize campaign performance** through bid strategies, targeting, budgets, and audience signals;
- **Test new ad creatives and hypotheses**, working closely with the Creative team to produce and iterate on new assets;
- Drive **creative performance improvement** through structured A/B testing and insights sharing;
- Build and maintain **performance reports and dashboards in Google Sheets** for in-depth campaign analysis;
- Leverage data from **internal BI systems, Superset, and other data sources** to inform decision-making and optimization;
- Analyze funnel performance and identify opportunities for **efficiency improvement and scale.**

**We expect from you**:

- 2+ years of hands-on experience managing **Google Demand Generation (formerly Discovery) campaigns**, focused on **performance objectives** rather than branding;
- Proven experience working with both **video and static creatives** in DemandGen campaigns using **tCPA and tROAS bidding strategies;**:

- Solid experience in managing and optimizing **Search and Performance Max (PMax) campaigns** with **tCPA and tROAS** strategies;
- Strong understanding of **performance optimization metrics**, including **CPA, ROI, and ROAS**:

- Proficient in **Excel / Google Sheets**;
- Strong **analytical skills** with the ability to interpret data and translate insights into actionable optimizations;
- Ability to independently optimize and scale campaigns while maintaining efficiency targets;
- English level B2 or higher;
- Russian - C1+.

**What do we offer**:

- **REMOTE OPPORTUNITY** to work full time;
- **Vacation** 28 calendar days per year;
- **7 wellness days per year** (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
- **Bonuses up to $5000**for recommending successful applicants for positions in the company;
- 50%**payment for professional training, international conferences and meetings**;**:

- Corporate discount for **English lessons;**:

- **Health benefits.**According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children);
- **Workplace organization.**The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
- **Internal gamified gratitude system**:receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

**Sounds good? Join us now