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Dte Senior Specialist

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La Défense, France PM FRANCE S.A.S. Temps plein

**Welcome to our Philip Morris vacancy.**

Did you know that Philip Morris International is undergoing a revolutionary business transformation? We will be far more than a leading cigarette company. We want to change society and deliver a better, smoke-free future. Thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free products that are better alternatives to cigarettes.

And it does not stop there. We are investing in a portfolio of innovative products beyond nicotine. So, whether in new product development, commercialization, operations, science, you name it, we are putting our vision into reality every day and making the change happen, right now.

Are you ready to take up the challenge of being at the heart of our business, and to feel the vibe when you and the team succeed?

**If so, then please continue reading.**

**Key Responsibilities**:

- ** Develop and orchestrate media plans**: Collaborate with various teams to gather marketing campaign requirements, create content, adjust audiences, and ensure plan coherence.
- ** Execute Campaigns**: Ensure the quality of campaign execution, including content, audience targeting, deadlines, and validation of tests.
- ** Monitor Performance**: Collect and analyze digital and CsC data to support decision-making and propose performance improvement actions.
- ** Enhance Communication and Processes**: Communicate media plan content to stakeholders and continuously optimize processes related to media plan coordination.
- ** Provide Technical Support**: Offer technical support for Salesforce and Marketing Cloud to ensure content deployment and journey management

**Requirements**:

- **
Education**: Bachelor +5 in Digital Marketing.
- ** Experience**: Relevant experience in digital marketing and media planning.
- ** Language Skills**: Fluent in English.
- ** Technical Skills**: Proficiency in Salesforce and Marketing Cloud tools.
- ** Analytical Skills**: Ability to analyze campaign results and optimize strategies using tools like Google Analytics and CRM analytics.

**What will the selection process look like?**
- **Assessment Tests**

The tests are integrated in the selection process to increase objectivity of the final decision making. The assessment tests for this role are a cognitive ability test. The results will not be saved in the employee’s file and will only be used in the context of the vacancy for which the employee is applying. Results are therefore not used for purposes of performance evaluation. - Cognitive Ability Test: Report links under three headings:
1. Deductive reasoning (measuring the ability drawing logical conclusions)
2. Inductive reasoning (measuring conceptual and analytical thinking)
3. Numerical reasoning (measuring capacity to understand numerical data and interpret mathematical information correctly)