Content Professional

**About Coesia**
Coesia is a group of innovation-based industrial and packaging solutions companies operating globally, headquartered in Bologna, Italy, and fully owned by Isabella Seràgnoli.

Coesia's companies are leaders in automation solutions for multiple industries, ranging from automated processing and packaging machinery, testing and vision systems, to digital printing technologies, factory flow solutions and precision gears.

Our customers include leading players in Consumer Goods, Healthcare & Pharma, Tobacco, Ceramic Tiles, Luxury Goods, Aerospace, Racing & Automotive, Electronics.

Coesia has operating units in 36 countries, a turnover of 2,084 million euros in 2023, and over 8,000 employees.
**About the Role**
Reporting to the Content Creation Lead and as part of the Content Creation Team, you will be responsible for the timely delivery of content, sharing and distribution with all relevant stakeholders to ensure proper execution and achievement of marketing goals as per the Company/Business Unit Communication Plan.

Main responsibilities will include:

- Producing high-quality and engaging content in various formats, such as, yet not limited to, raw pictures and video footage, images, articles, infographics, videos, graphics for tradeshows, brochures, contents for events and webinars, texts, etc., in accordance with the yearly communication plan.
- Tailoring content to suit different platforms and channels, ensuring it resonates with the target audience and is compliant with Coesia brand and identity guidelines.
- Writing compelling and persuasive copy promotional materials and product descriptions.
- Creating and editing multimedia content developed in-house and/or in collaboration with selected external agencies.
- Liaising with the companies/business units, as well as other marketing & communications teams (Trade shows & Events, Social Media team, etc.) to ensure communications requirements are timely met and marketing objectives achieved.
- Working closely with other teams such as marketing, design, and product development to align content with overall business objectives.
- Staying updated on industry trends and experiment with new content formats and approaches to keep content fresh and engaging.

The position will be based in Courcouronnes (91), France.
**What You Need to Be Successful**
- Bachelor’s degree in marketing, communications, or a related field; master's degree is a plus.
- Proven experience in B2B content marketing (industrial manufacturing experience preferred).
- Strong writing and editing skills for creating clear, concise, and engaging content.
- Proficiency in using multimedia tools for content creation, including graphic design software, video editing tools, and audio editing software.
- Basic knowledge of analytics tools to track and analyze content performance metrics.
- Excellent written and verbal communication skills, to convey ideas clearly and engage with the audience.
- Strong organizational and time management skills to meet deadlines and manage multiple projects simultaneously.
- Cultural awareness, teamworking and inclusivity.
- Willingness to stay updated on industry trends and continuously improve skills.
- Proficiency in French and English (both written and spoken).

Job Reference: CGS11927