Digital &communications Specialist - France

**Who We Are***:

- At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

**Your Job**:

- The Digital & Communications Specialist, France is responsible for the local activation of our PR & media relations, influencer & community programmes and social media platforms as well as responsible for activating digital plans. You will monitor and start conversations to build relationships with members of the Brooks community through social engagement.

You will work closely with the French Marketing Manager, EMEA PR & Influencer Manager and Digital Media Manager to drive the community activation of our integrated marketing plan, to deliver Brooks business and marketing objectives. You will collaborate with the EMEA and local French marketing teams establish connections with other Community leads in the EMEA markets and build strong relationships with French Sales, Tech Rep and Customer Service teams. You will support the Retail Marketing team with digital plans.

**Your Responsibilities**:

- ** Digital Marketing and social media**:

- Adapt and implement digital marketing and social media activities, in accordance with the Global and EMEA
- marketing strategy.
- Participate in regular exchange and coordination of ideas within the French and EMEA Marketing Team.
- Proactive, creative involvement in digital communications and social media to drive brand visibility and engagement; grow, engage with and advocate for the Brooks audience by managing communities on branded social properties.
- Plan and develop with E-Comm team the creation of localized webpages.
- Plan and develop the Social Media calendar ensuring campaign posts are delivered on time and on budget, localized where appropriate to maximize performance and ensuring content represents a continuous, relevant presence of the Brooks brand.
- Coordinate social media assets, production and adaptation of content, development of posts for both brand, product and event content; create positive, brand appropriate and engaging social copy and reply to users on all social platforms.
- Monitor conversations across social media, discover trending topics relevant to the product and brand, and address important mentions and questions through one-on-one communications.
- Analyze data using Ads Manager, Google Analytics and Social Listening Tools to draw insights and recommendations for future planning and to optimize community management.
- **
PR and Influencers**:

- Activate the Social Media, PR and Influencer strategy in France, in line with the EMEA strategy; be the lead contact point in market for the EMEA PR & Influencer Manager.
- Develop the EMEA PR plans into local market PR, Influencer and Community plans, adapting to create local market assets and ensure initiatives are integrated within the overarching Marketing plan.
- Manage seeding for the Influencer and Community programmes ensuring product is ordered and distributed in a
- timely manner aligned to key campaign stories and local brand moments.
- Build relationships with media partners, our Influencers and Run Communities as an extension of the Brooks family; identify and connect with influencers to increase reach and engagement.
- Track performance against KPI framework, providing regular reports to Marketing Manager and EMEA marketing Team.
- Manage the local PR agency, including briefing and development, monthly reports and regular status meetings. Partner with the PR agency on media outreach to pro-actively seek out opportunities and provide product and people stories for key moments to maximize coverage.
- Facilitate PR launch events to link the Brooks brand with a broad set of media publications and influencers, both print and online.
- Manage the local paid media plans incl. print, digital, and other channels like podcasts, etc.
- Organize Run Happy Team brand events to connect Brooks with runners offline and as part of the online social community.
- Oversee translations and write PR and Influencer content for the French market.

**Your Qualifications**:

- Bachelor’s degree in marketing, communications or related field.
- 3+ years of relevant marketing experience client and/ or agency side (brand, footwear, retail & lifestyle experience,
- online & digital experience).
- Good knowledge of PR, Influence