Expert SEO and Content Strategies for Google

**Sparteo - Suite of Solutions for Web Publishers**: Since 2016, Sparteo has been revolutionizing advertising technology. Our AI-powered solutions boost media value on websites. Sparteo is skyrocketing in Europe: 2nd fastest-growing French ad-tech startup and 32nd nationwide (Les Echos). 21st fastest-growing European ad & marketing startup and 359th overall (Financial Times). Why? Passionate, dedicated teams We empower them to learn, excel, and drive Sparteo’s success. High-performance solutions: Actirise for display, FastCMP for consent management, Viously for video, and Voxeus for audio. Discover our journey, products, and culture on our website **Your Job**: Main Mission of the Position: As the **Expert SEO and Content Strategies for Discover**, you will be the go-to expert for optimizing clients' visibility online, particularly through Google Discover. Your mission is to develop advanced SEO strategies, analyze content performance, and identify key opportunities to expand client audiences, ensuring sustained growth and visibility across search and Discover. To specify **SEO Audits and Optimization** Conduct in-depth SEO audits for clients' websites, identifying areas for improvement (on-page, off-page, technical). - Implement technical SEO strategies to enhance site structure, speed, and crawlability for better Discover rankings. - Provide actionable insights and optimization recommendations for Google Discover. **Content Strategy Development for Google Discover** - Design and execute content strategies tailored to enhance visibility on Google Discover. - Collaborate with editorial teams to recommend engaging, optimized content that aligns with Discover algorithms and user engagement. - Ensure content formats, metadata, and multimedia elements (images, videos) meet SEO and Discover standards. **Performance Monitoring and Reporting** - Track and analyze performance metrics (traffic, engagement, conversions) using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. - Provide ongoing reports to clients, highlighting trends, insights, and opportunities for improvement. - Adapt strategies in real time based on changes in Google Discover algorithms and client performance. **Client Education and Training** - Educate and guide clients' teams on SEO best practices, Discover features, and how to maintain a high level of content visibility. - Host training sessions and workshops to empower clients in managing their own content strategies post-implementation. **Industry Trends and Continuous Learning** - Stay up-to-date with SEO and Discover trends, including algorithm changes, industry news, and innovations in digital content strategies. - Continuously test new techniques to stay ahead in the evolving digital landscape, leveraging data-driven experimentation to optimize results. **Challenges and Unique Aspects**: - **Pioneering Discover Optimization**: Google Discover represents a relatively new and dynamic frontier in SEO, offering immense potential for visibility. You'll be at the forefront of crafting strategies that few others have mastered. - **Data-Driven Strategy Execution**: At Sparteo, we are obsessed with data. Your ability to derive insights from metrics and drive decision-making through analysis will be crucial. - **Cross-Functional Collaboration**: Working across content, development, and client teams will require strong communication and leadership, influencing key stakeholders to adopt and execute your strategies. **Your profile for this job**: - **5+ years of experience** in SEO with a proven track record in optimizing content for Google Discover. - Expertise in **SEO tools** (Google Analytics, Search Console, SEMrush, Ahrefs). - Deep understanding of **Google Discover algorithms** and factors that influence content visibility on the platform. - Ability to **interpret complex data** and deliver clear, actionable insights to both technical and non-technical audiences. - **Strong communication skills**, with the ability to train, influence, and advise clients and internal teams. - Fluent in English; proficiency in French is a plus. **Qualifications**: - Bachelor’s degree in Digital Marketing, Communications, IT, or related field. - Demonstrable experience in **SEO and content production**, specifically geared towards audience engagement and Discover optimization. ***: **Your mind set to share our adventure**: - You want to make an impact and move things forward collectively. Does hearing phrases like "Yes, but we've been doing it this way for years..." make your hair stand on end? We feel the same way: progress is made by questioning what already exists. - You solve problems pragmatically and analytically. - You're looking for a fast-moving environment where your agility will be an asset. The 80-20 (Pareto) principle holds no secrets for you. - Your ability to listen encourages you to challenge and improve yourself on an ongoing basis. **Our working