Product Manager Awc

Remplacement poste CP CICA suite mobilité Alison Grégoire

**Main missions**

Reporting to FBNL Advanced Wound Care (AWC) Associate Marketing Director, the AWC Senior Brand Manager is building and deploying the French marketing action plan of the whole AWC portfolio (AQUACEL Extra, Foam range, ConvaMax ) targeting hospital and community settings consistently with the Global and French strategies.

The Senior Brand Manager is responsible for the strategic plan including implementation through to multi-channel marketing campaigns to gain cut through in a highly competitive market.

The Senior Brand Manager owns the performance of AWC brands and uses insights and creative thinking to drive growth and defend existing business from competitive threats. Continue to inspire belief in the value of these brands through brand leadership and execution excellence are critically important in this role.

This role is pivotal to further driving growth and defending against competition with our heritage brands that originally revolutionized the wound care market.

The Senior Brand Manager manages the Digital Products Manager.

**Duties and responsabilities**
- Lead the brand planning process, develop and implement French strategies and operational plan to protect and grow AWC brands
- Build and roll-out the operational marketing plan according to the French strategy with the objective to get positive ROI
- Participate and provide input to the new marketing campaigns collaborating with the global marketing team
- Responsible for building the multi-channel action plan
- Own, develop and maintain KPIs to analyze sales performance, market conditions & competition including measuring campaign performance and optimization of marketing materials
- Manage the Digital Products Manager
- Adapt, conceive, and develop promotional tools to support sales force
- Ensure all AWC marketing materials is up to date
- Continually improve the defined actions based on running feedbacks from the sales forces and the Key Account Manager, regular customer contacts and data analysis
- Support delivery of new starter training and attend customer meetings, sales conferences local or international
- Manage annual brand A&P budget
- Build and deploy the trade action plan for wholesalers and bandagists
- Ensure competitive intelligence

**Main Contacts**
- ConvaTec France: marketing, sales, medical, regulatory, KAM, Business Intelligence & Sales Force Effectiveness
- ConvaTec Group: Global marketing, R&D
- Convatec customers: wholesalers, bandagistsand prescribers: doctors, surgeons, nurses
- Suppliers (service providers, media, communication agency, printers and publishers)

**Profile**
- Scientific or business educational background (Bac+5 / master degree)
- 5 years in a marketing role within pharmaceutical and medical device companies
- Knowledge and interest for health environment
- Strategic thinking capabilities evidenced by successful delivery of projects in a previous marketing role
- Mastery of core marketing principles and proven experience in multi-channel campaign within medical devices and/or pharmaceuticals
- Organization and prioritization of information and time to meet business needs
- Team and collaborative spirit
- Autonomy and proactivity

**Key competencies**
- Professional English
- Excellent numerical, analytical and computer skills to quickly assimilate and interpret large amounts of information
- Project management and teamwork oriented
- Ability to bring and realize innovative ideas
- Capacity to value and anticipate customer needs (analyze, synthesis and recommendation)
- Knowledge of medical device environment
- Strong oral and written communication skills

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**Equal opportunities**

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

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