Marketing Associate, Italy

**Description**:
**We are looking for an ambitious, hard-working, and talented Marketing Associate to join our growing team at Upway.**

As Marketing Associate for Italy, you will be instrumental in supporting our launch and growth in this new market. Based in Paris and working closely with the Marketing Lead for France & Southern Europe, you’ll adapt and execute marketing activities tailored to the Italian market. You are creative, solution-oriented, and detail-focused, with a strong understanding of Italian consumer behavior. This is a hands-on role where you’ll be responsible for carrying out campaigns and projects from start to finish.

**Key Responsibilities**:

- Build local partnerships to drive traffic and increase brand awareness in Italy.
- Develop and execute CRM campaigns tailored to Italian customers, from planning to execution and reporting.
- Help adapt and optimize the website for the Italian market, ensuring relevance, accuracy, and strong SEO performance (especially building the blog)
- Create and manage social media content (Instagram) for Upway’s Italian account, ensuring tone and messaging resonate with local audiences.
- Collaborate closely with the other marketing teams to share learnings and align on best practices.

**Preferred experience**:

- Strong academic background in marketing, communications, or a related field.
- 1-2 years of professional experience in a marketing or related role.
- Comfortable and adaptable in a fast-growing, startup environment.
- Entrepreneurial mindset with a strong focus on the customer.
- Passionate about social media trends and able to translate them into engaging concepts.
- Creative and hands-on, with familiarity with Figma and Capcut.
- Native in Italian, fluent in English.
- Knowledge of, or interest in, bikes or e-bikes is a big plus.

**Team, Remote and Compensation Policy**:
At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes. At this position, you would be joining the French & Southern Europe team, working directly with its Marketing Lead, and being based in Paris (Gennevilliers).

As a Series B and fast-growing business, we are convinced that in-person collaboration is an important part of our culture, helping us achieve strong business results while fostering personal growth and learning. We are expecting employees to spend more than half of their time working on-site. For certain roles, such as operations, on-site work is essential and may require a full-time presence. If you have any questions about on-site expectations for your role, we encourage you to connect with your hiring manager for further details.

Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence. We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant. We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upway’s long term success.

**About Upway**:
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.

Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across eight countries, including France, Germany and the US.

We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $65M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.