Medical Marketing
il y a 2 jours
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
**Marketing**:
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
**About the role**:
As a Medical Marketer for the France market, you will play a key role in shaping and executing healthcare professional strategies for our OTC brands. You’ll collaborate closely with brand, regulatory, and agency teams to translate scientific insights into impactful content and campaigns, supporting both detailing and broader HCP activation. Your work will help ensure our brands are both medically robust and commercially effective across the region.
**Your responsibilities**:
- **HCP branded strategy & content creation**:
- Work collaboratively with the brand team to provide strategic scientific input into brand plans to drive strategic positioning, activation plan and key marketing messages
- Leverage medical insight and provide proactive vision of competitor data and consumer healthcare landscape to brand team when relevant
- Scientific Literature vigilance for the Fr products, incl. follow-up of new guidelines on related pathologies.
- Work closely and proactively with local Regulatory team to find new claims to support brand strategies
- Translation of HCP and patients’ content into French (detailing, story boards, POSM )
- **Detailing responsibilities**:
- Support brand team in building detailing with strong and relevant studies, data points and insights
- Train HQ and detailing team on branded assets, regularly and in line with business objectives
- **HCP activation**:
- Support brand teams and agency in building strong HCP communication strategic plans (messages, touchpoint, etc.)
- Attend branded/sponsored conferences and seminar and provide summary to the teams
- Track and analyse results to provide improvement recommendations
**The experience we're looking for**:
- Mandatory fluency in French & English with strong writing and presentation abilities
- Strong scientific background (preferably in pharmacy) with the ability to translate complex data into clear, strategic messaging
- Solid understanding of the consumer healthcare/OTC landscape in France
- Familiarity with local regulatory frameworks, including NèreS, ANSM, HAS, DGS, French Minister of Heath codes of practice
- Experience developing HCP communication strategies and content, including detailing aids, storyboards, and patient materials
- Proven ability to collaborate with regulatory teams to align claims with brand positioning and ensure compliance
- Effective project manager, comfortable working cross-functionally with brand, medical, regulatory, and agency teams
- Experience training internal teams on scientific content and branded materials
- Analytical and proactive, with the ability to evaluate campaign performance and drive continuous improvement
- Confident working independently and attending scientific events to gather insights and share summaries with key stakeholders
**The skills for success**:
Clinical data interpretation, Patient behaviour understanding, Medical Marketing plan building, Stakeholder relationship management, Storytelling and Presentation skills, Digital activation to HCPs, Medical Marketing, Capability building.
**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also
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