Customer Strategy Lead- Drivers

**About BlaBlaCar**
- BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

**Your Mission**:
We are looking for a **Customer Strategy Lead
- Driver** to join the **Global Marketing team** at BlaBlaCar. The mission of the team is to make BlaBlaCar desirable by tapping into people’s hearts and minds so that they want to use BlaBlaCar.

As a Customer Strategy Lead
- Driver, your role will be to **champion customer-centricity** by defining a **compelling value proposition**, **strategically influencing the product roadmap **and ensuring **cross-functional collaboration and Customer-centric mindset** to deliver a **seamless and satisfying customer experience** along the customer journey.

You will be reporting to the VP of Global Marketing and working with a team of approximately 40 people within Marketing and your main sparring partner will be the Passengers Customer Strategy Lead.

**Your Responsibilities**:

- ** Define target audience and segments **(customer segments) for Drivers, leveraging market research insights, competition benchmarks and business owners’ feedbacks
- ** Refine BlaBlaCar’s value proposition** and **tone of voice **across all Business Lines and geographies, to ensure it resonates with the target audience, addresses their needs effectively and creates a cohesive brand identity
- ** Ensure brand consistency** and alignment across all touchpoints
- Be the brand guardian when it comes to our drivers’ brand guidelines across the entire company
- Define the **overarching global marketing calendar** (global campaigns, key moments of speech) and coordinate its execution with Marketing orchestrators; **lead global campaigns**:

- ** Influence product roadmap** and **product features positioning**, so that it aligns with customers’ expectations and market trends (Voice of the Customer)
- Collaborate with other teams (growth, retention and engagement) to ensure a **cohesive customer journey for drivers**:

- ** Act as a Partnership brand lead** - Identify and foster strategic partnerships that contribute to driver acquisition and brand visibility

**Your Qualifications**:

- You have strong interpersonal and communication skills to effectively collaborate with various departments such as Global Marketing teams, PR, Product, Customer Support
- You can be the Voice of the Customer in all aspects (value proposition, product features, messaging, visuals, etc.)
- You have experience with brand management, ensuring consistency in brand positioning and tone of voice
- ** You possess great strategic thinking and analysis skills, **anticipating future market trends, opportunities, and potential challenges impacting customers segments; while always being pragmatic and anchored in reality
- ** You have exceptional **understanding of product features, and analysis of current / target consumers’ usage of product
- Full working proficiency in English
- spoken and written
- Fit with our BlaBlaPrinciples
- You can thrive in a collaborative, fast-growing and innovative environment
- Ability to take ownership, aligned with business priorities

**What we have to offer**:

- Full remote possible in the country of employment
- 4 additional weeks on top of legal maternity leaves
- Financial support for home office equipment
- Minimum 25 days holiday per year
- Local meal plan policy (Swile card)
- 50% transportation paid (Forfait Mobilité Durable)
- Relocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings, mentorship, and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through Moka.care
- 1 day off per year to test our product
- Annual budget for Sport & Cultural activities (180EUR reimbursed)

**Interested in joining the ride?**:

- a 45-min video-call with one of our Talent Acquisition Managers, to get to know you, understand your career expectations and answer your questions
- a 45-min video-call with our VP of Marketing
- Flore Tyberghein to dive deeper into your technical expertise
- a fully remote exercise to evaluate your technical skills
- a 60-min video-call with Flore, our Product team and our Passengers Strategy Lead, to discuss about your exercise
- a 30-min video-call with our Chief Customer Officer
- Verena Butt d’Espous, for vision fit and rounding off the process
- Our hiring process lasts on average 25-30 days, offers usually come within 48 hours._

**Not sure yet?**:

- Check out our 100 reasons to join BlaBlaCar