Emea Market Research Manager
il y a 2 jours
**Job Function**:
Marketing
**Job Sub**Function**:
Marketing Insights & Analytics
**Job Category**:
Professional
**All Job Posting Locations**:
FR018 Issy les Moulineaux_Stalingrad
**Position Overview**
**Key Responsibilities**
**The Marketing & Analytics Manager, France**
- Collaborate with the regional business intelligence team to design and continuously update market research plans that align with business objectives, balancing methodologies, timelines, and costs.
- Proactively consults with teams on business issues and transform business needs into actionable market research objectives, employing appropriate primary research methodologies to ensure accuracy, efficiency, and cost-effectiveness.
- Be responsible for the execution of qualitative and quantitative primary market research ensuring compliance and make sure adherence to relevant codes of practice, guidelines, and SOPs among suppliers.
- Employ analytical thinking to navigate large data sets, analyze market research data, providing strategic recommendations that drive business growth and competitive advantage.
- Present insights and market research findings to a diverse audience, including senior leadership, ensuring that critical marketplace insights have impact and shape business strategies.
- Oversee vendor relationships in collaboration with EMEA MR Hub, ensuring high-quality deliverables while monitoring budgets and supplier engagements.
- Educate and coach local operating company colleagues on effective research strategies that address key strategic brand questions.
- Identify and use robust secondary research sources to bridge knowledge gaps and improve market understanding.
- Use generative AI to increase effectiveness and efficiency in all steps of the market research process.
- Actively participate as a member of the EMEA MR Hub, collaborating cross-functionally to drive market research excellence within the organization.
**Qualifications & Requirements**
- A bachelor’s degree or equivalent is required; an MBA or advanced degree is helpful.
- A minimum of 6 years of relevant market research experience, with 2-4 years in the pharmaceutical industry preferred.
- Background in marketing, biology, data sciences, finance, or pharmacy is a plus.
- Experience in primary market research within the pharmaceutical sector is crucial.
- Proficiency in Excel and PowerPoint is required.
- A good understanding of the product development process (from NME declaration through launch) is preferred.
- Capability to devise and implement innovative insight-generation approaches.
- Demonstrated experience leading cross-functional teams and managing multiple priorities effectively.
- Strong communication and presentation skills,
- A curiosity and commitment to continuous improvement through enhanced skills and knowledge.
- Fluent in French and good spoken and written English is a requirement for this position.
- Based in Paris, France with limited travel as part of this position.
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