Marketing and Communication Manager France

il y a 3 heures

Paris e, France October Temps plein

**About October**:
With October Connect, October is now bringing its digital risk analysis expertise to financial institutions to help them better monitor their portfolio performance and enrich their own investment analysis.

Our team currently consists of 120+ people in Paris, Madrid, Milan, Amsterdam and Munich.

At October we believe that a great culture is fundamental to our success and therefore we put a strong emphasis on our company values.

**What you will be doing?**

As Marketing and Communication Manager, you will create and execute regional-specific campaigns to increase our brand awareness and generate qualified leads to fuel the business growth. You should possess relevant expertise of developing an effective online presence and a genuine interest in researching and understanding SMEs’ behavior. This is a hands-on role that allows you to experience a high degree of autonomy and involves frequent interactions with team members in Italy, Spain and around Europe.

**Marketing Strategy**
- Set up and monitor the Marketing strategy and budget for the French market aligned with the global OKRs and Sales objectives
- Manage the French Marketing team and lead the coordination with freelancers and agencies
- Analyze business performance data, customer insights, and market research to feed marketing strategies and campaigns

**Growth Marketing**:

- Generate leads through inbound and automated marketing campaigns
- Execute and feed the content board with innovative ideas to nurture the leads
- Build and maintain strong partnerships through targeted and local communication actions

**Communication & Brand**
- Be the guardian of the company's brand image
- Create targeted content aimed at growing our borrowers and partners communities
- Define a social networks (Twitter, LinkedIn) strategy and increase internal and external engagement
- Manage, maintain, update the French and English websites being SEO oriented

**Desired experience**
- 5-8 years’ professional experience, preferably in a B2B or financial services industry

**Knowledge and skills**
- Fluent in French and English, at ease in communicating with colleagues abroad on a daily basis
- Ability to operate independently with limited supervision as part of an international fast-paced environment with a digital mindset
- Ability to coordinate sales and marketing actions
- Proficient with WordPress and graphic design tools
- Experience with Google Analytics, Google Ads and LinkedIn Campaign Manager
- Knowledge of Salesforce and Intercom is a plus

**How to apply?** If you think you match the profile, please send us your CV with details of your salary expectations.

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