Media & Digital Manager Southwest (M/F)

il y a 2 jours

Paris, France Essity AB Temps plein

Essity B 278.4 (+6.3 SEK) on 30-Apr-2025 12:59

Essity was born from the combination of two words: Essentials and Necessity. That's why well-being is at the core of our concerns.

In a few words, Essity is:
A Swedish group, recognized for its expertise and committed to the hygiene and health sector;
36,000 employees spread across more than 150 countries;
A culture that fosters kindness, autonomy, collaboration, and idea sharing;
Strong and innovative brands such as Lotus, Okay, NANA, TENA, Demak’up, Tork, JOBST, and Radiante.

**About the Role**:
Reporting to the SouthWest Marketing Director, you will lead the media, digital, and AI strategy for the region and oversee a team of 7 members.

**What You Will Do**:
**Provide Media & Digital Expertise**
- Offer expertise and vision on media and digital trends, including supporting the company’s AI initiatives within the region.
- Supervise A&P budget management across the region.
- Lead the creation of regional reports to analyze market performance in media and digital channels for regional management and the BU media/digital network.
- Gather and implement best practices across all marketing activities.
- Develop digital roadmaps and action plans aligned with country and global objectives.
- Explore new channels, technologies, and opportunities to maintain an innovative digital presence, including testing new digital opportunities.
- Assist marketing teams in planning, developing, and executing media and digital activities.

**Drive Media and Digital Business Processes**
- Lead regional media planning, ensuring compliance with company guidelines and budget flexibility.
- Manage annual commitments and optimize media/digital plans based on ROI and best practices.

**Develop AI Roadmap for the Region**
- Identify key business priorities where AI can serve as a key enabler.
- Collaborate closely with global teams on AI development projects.
- Establish consistent working practices for media/digital agencies across the region.
- Evaluate agency service levels, support improvements, and support buying efficiencies.
- Lead or support media and digital pitches as needed.

**Build Digital Capabilities**
- Support marketing teams with training and development based on the 70/20/10 model.
- Implement the company’s data strategy at regional level.
- Drive growth in Direct-to-Consumer (D2C) channels in collaboration with business units.
- Ensure rollout and adoption of digital technologies like CDP and MMM within the marketing team.
- Participate actively in the AI initiatives led by business units.
- Promote collaboration between digital and e-commerce teams.

**Support Global/BU Projects Roll-out**
- Facilitate the deployment and utilization of global and BU projects and tools.

**Who You Are**:

- University Degree in Marketing or Business.
- Over 10 years of experience in media and digital marketing, with regional or local roles; FMCG experience is advantageous.
- Proven ability to manage complex projects.
- Strong analytical skills and proficiency with data.
- Leadership and communication skills, capable of motivating international teams and excelling in top-tier communication.
- Diplomatic and trustworthy, with expertise in managing stakeholder relationships and organizational complexities.
- Demonstrated success in media negotiations, brand management across markets, and cross-cultural collaboration within a matrix structure.
- Excellent communication skills in English; additional languages are a plus.

J-18808-Ljbffr

  • Digital Media

    il y a 2 semaines

    Paris, France Filorga Temps plein

    DIGITAL MEDIA / SOCIAL MEDIA MANAGER F/H - France FILORGA **En tant que digital media & social media manager pour FILORGA FRANCE, vous êtes en charge des plateformes : Facebook, Instagram, LinkedIn et demain TikTok, ainsi que des media digitaux : paid social et VOL. Vos missions seront les suivantes**: - ** Définition et déploiement de la stratégie...

  • Communications Manager

    il y a 2 semaines

    Paris, France think project! GmbH Temps plein

    Communications Manager – Southwest region (France) (f/m/d) Lyon (FR) Paris (FR) Marketing / Communication / Editing Fulltime Published: 2025-09-05 Introducing Thinkproject Platform Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of...

  • Digital Media

    il y a 5 jours

    Paris, France Veuve Clicquot Ponsardin Temps plein

    **Position**: **As a digital media & social media manager for Veuve Clicquot, you will be responsible for the social media and paid social strategy. You will work in synergy and close collaboration with the product marketing, oenology and digital teams as well as with the markets. Your missions will be the following**: Definition and deployment of the Social...

  • Social Media Content Creator

    il y a 1 semaine

    Paris, France maryan beachwear group GmbH Temps plein

    **WELCOME TO THE HOUSE OF SWIMWEAR BRANDS** Our know-how is in bikinis, swimsuits and summer fashion. Our way of working is creative and digital. Our guiding principles are precision and proximity. Our culture is shaped by sustainable values. Our customers are at home in the world. The Division Brands & Communications at our headquarter in Murg in the...

  • Digital & Media Assistant

    il y a 5 jours

    Paris, France Essity Temps plein

    **Digital & Media Assistant (M/F)***: **About the Role**: Are you a passionate and motivated student looking to gain hands-on experience in the dynamic world of media and digital marketing? Essity, a global leader in the health and hygiene industry, is seeking a talented and enthusiastic intern to join our regional Media & Digital team for a 6-month...

  • Media Investment Manager H/F

    il y a 1 semaine

    Paris, France Group M Temps plein

    - Diriger avec Optimisme en stimulant activement la croissance et le développement pour mobiliser l'ensemble de notre organisation. Contexte : Dans le cadre d'un remplacement, nous recherchons un Media Investment Manager en CDI pour un poste transversal et stimulant. Vous travaillerez en étroite collaboration avec notre Pricing & Accountability Director et...

  • Stage: Assistant Media Trader

    il y a 2 semaines

    Paris, France Digital Virgo Temps plein

    Une entreprise innovante dans le digital à Paris recherche un(e) Assistant(e) Media Trader pour un stage de 6 mois. Le rôle implique le suivi des performances des campagnes publicitaires, l'analyse de données et la coordination avec des équipes variées. Un intérêt pour le marketing digital et des compétences en analyse sont essentiels. Vous...

  • Media & Digital Project Manager Europe-cis (H/F)

    il y a 7 jours

    Paris, France Van Cleef & Arpels Temps plein

    Code de référence: 100655**Media & Digital Project Manager Europe-CIS (H/F)**: - Paris, 75, FR- Permanent**Qui sommes-nous ?** Une Maison de Joaillerie & Haute Joaillerie qui valorise des savoir-faire exceptionnels dans un univers empreint de créativité, d'enchantement, de culture et de poésie. Notre Maison recherche des personnes aux multiples...

  • Digital Social Media Manager

    il y a 2 jours

    Paris 8e, France Banijay Group Temps plein

    Hi ! I’m Antoine Cohen from **Banijay** We need your help for getting assistance on Social Media for our talents / contents creators / artists / singers Our direct contacts left META / SNAP / TIKTOK Currently hiring guys who can help us **Very well paid monthly** Direct contact into _**Banijay Group**_ Job: Digital Social Media Manager Required for...

  • Manager Conseil Média – Stratégie Digitale

    il y a 2 semaines

    Paris, France the Jungle Temps plein

    Une entreprise de conseil en marketing digital recherche un(e) Manager Conseil Média à Paris. Vous serez chargé(e) de construire et piloter des stratégies digitales tout en manager votre équipe. Une expérience de 4 ans en marketing digital et un Bac +4/5 sont requis. La maîtrise de l'anglais est indispensable. Ce rôle vous permettra de travailler...