Senior Brand Manager, France-iberia

**Location**
- Paris, France

**Job ID**
- 0000008572

**Category**
- Sales, Marketing & Product Management

Bring the LEGO stories and experiences to life in France, Spain and Portugal as our new Senior Brand Manager.

The goal is to generate and sustain consumer demand by capturing consumer, shopper, and market insights and translating them into engaging, compelling, and innovative go-to-market plans, campaigns, activations, events, omnichannel, in-store, and online presentations, and overall marketing programs that are based on a strong brand, commercial understanding, and focus.

**Core Responsibilities**:
**Brand Marketing Management, France-Iberia (FRIB)**:
- Build, lead, implement the FRIB go-to-market strategy and deliver local marketing, communication, and execution plans for their respective audiences (consumers & shoppers).- Drive the marketing innovation agenda, including impactful digital, experiential, performance, and data-driven marketing, as well as a test-and-learn approach.- Drive efficiency, effectiveness, and impact in the execution of local marketing plans, and work closely with sales, operations, demand planning, partners and agencies, to deliver results.- Develop strong internal relationships with regional teams in order to champion global strategy and share/adopt successes.- Develop and bring to bear the LEGO Ecosystem, an OESP (owned, earned, shared, and paid) approach, and select partnerships to augment local impact, as well as develop and implement integrated joint business plans.

**Business leadership**:
- Full accountability of 360° marketing campaigns investment and performance for your audiences, brands, tentpoles and launches.- Take ownership and drive the LEGO market share performance as well as the short-term (17 week) planning assumptions.- Oversee budget management.- Represent business performance at the weekly dedicated meeting - providing insights and taking corrective actions.- Ensure cross-functional teams are focused on delivering the FRIB business strategy and Marketing Team Objectives
- through regular review of OKRs.

**Project management and Role model**:
- Beyond scope, lead on transversal projects within the marketing community and/or with cross-functional teams.- Role model within the Brand Marketing community.

**Play your part in our team succeeding**:
The Brand Marketing team provides insights and collaborates with regional and global teams that develop campaigns and products These products and stories are then created and implemented in our markets by agile audience teams.

Working with sales and operations teams, as well as agency partners (media, event, PR, influencer, etc.), license partners, media (including social and influencer), the LEGO ecosystem (LEGO Retail, LEGOLAND, Merlin, etc.), and brand partners, is key to our success. #LI-NS2

**Do you have what it takes**:
- Demonstrated ability to create impact as a senior member of a team.- Several years’ experience as a Brand, Marketing and/or Sales professional, ideally from one or more FMCG companies. Proven track record of driving brand love, brand growth and brand health.- Relevant experience of operating and developing broad networks with internal and external partners and effective collaboration.- Self-motivated and highly driven for results with a fun, can-do mentality, and the ability to take others on the journey.- Strong communication, conceptual thinking, and persuasion skills, with ability to translate insights into concepts into action.- Proficiency in French and English language.

**What’s in it for you?**:
**Here are some of what to expect**:
**Family Care Leave** - We offer enhanced paid leave options for those important times.**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.**Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, natio