Search Engine Marketing

**Overview** Able is a purpose-driven company focused on making the overall population fitter, healthier, and happier by providing a 360-degree personalized approach to weight care for tens of thousands of people worldwide. We are customer-obsessed, authentic, and super pumped to create innovative tech solutions that are accessible and will impact and improve the lives of our customers. **Able** Able is different. It provides a science-backed, comprehensive program personalized to users' biology and lifestyle and supported by 1-on-1 coaching. It's the safest and most effective way to improve metabolic health and achieve sustained weight care. **The team** You will be joining a strong team of >70 people with high talent density who enjoy working in our fast-paced, 100%-remote environment. Our team is fully international and passionate about building the future of health and weight care for our customers. **About the role** **What you'll do** - Develop an SEM strategy that increases our ROAS and scales spend to the optimal point under diminishing returns on major search engine platforms - Implement and continually adjust the appropriate spend across search engines by geo and platform - Automate operations and scale the Paid Search program by proactively monitoring app download sources to set and exceed customer conversion goals - Develop and implement AB testing frameworks and regular ad refreshes to combat ad fatigue and increase ad engagement and ROAS - Proactively recommend new campaigns, and provide performance feedback to internal teams - Use a mindset of experimentation to quickly test and advance from one new keyword set or ad platform to another to serve our unique business needs - Collaborate with the analytics team to build a performance metric dashboard and present learnings and actionable recommendations to the stakeholders - Partnering with the finance and analytics teams, monitor and own the LTV-to-CAC for SEM spend **About you** - 2+ years of Paid Media experience at a start-up or a tech company offering apps to consumers - Demonstrable experience, certifications and relationships with Google Ads - Deep knowledge of Google’s variety of tools for ad execution and conversion tracking - Proven track record of establishing and scaling an ROI-positive Paid Search program that directly drives high volume of product conversions - You are a great storyteller and communicator who can build relationships with a diverse set of internal/external stakeholders - You’re just as comfortable powering through Google Sheets as you are whipping up summary slides while meeting tight deadlines - You possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset **How you'll grow** - Your work will directly contribute to Able’s mission and bottom-line goals - You will have the opportunity to grow with the Performance Marketing function at Able and take on new projects as the organization grows - You will build deepen relationships across the organization - You will be asked to draw and summarize insights **You'll love working here if**: - You care about digital wellness and access to it - You work best in a highly collaborative environment - You’re metrics-driven in your decision-making - You strive to improve existing processes - You want to work with teammates who excel at their jobs and embrace experimentation - You are committed to challenging the status quo and making sure our culture at Ables is among the most diverse and inclusive places to work **Benefits** - Flexible, remote working environment - Employee share options program - In-person company retreats and virtual gatherings - Apple laptop and equipment for your needs - Unlimited paid holidays - Work with incredibly talented colleagues **Life at Able** By joining Able, you’ll become part of a team that picks each other up, collaborates daily, and works hard, fast, and smart because they’re motivated and passionate about being the best in the industry. We thrive on innovation, we push the boundaries, and we’re proud of the work we do that really helps thousands of people live happier and healthier lives **Equality** All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. LI-Remote