Senior Product Marketing Manager

**About**:
Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €1.5 billion in monthly transactions for more than 150 companies—like Pennylane, Indy, Agicap, Libeo, and Lucca. Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

**Our mission**

**Banking belongs in business software**

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

**To learn more about us**:About Swan** ;**Our story**.**

**Job description**

The Marketing and Product teams at Swan have the fun job of bringing our amazing product to life for prospects and customers. In this role, you will be at the heart of this. Working closely with marketing, product, and sales, you will lead on how we go to market with our products and how we best position them with our prospects and customers.

The company is growing quickly, and in this role you have the unique opportunity to build a product marketing engine that you will scale as we continue to grow. You’ll love creating exciting ways to share information about our product, and have the ability to clearly communicate what we do and turn insights into impact.

The first tasks you’ll focus on are:

- Reinforce our understanding of our customer verticals to build the most powerful messaging & positioning that clearly articulates Swan’s differentiation and value proposition
- Launch marketing initiatives to excite our audience about our product

**Main tasks**
- To design and execute go-to-market plans in strong collaboration with Product, Marketing, Sales and Account Manager teams.
- To develop a deep understanding of our segments to build the most powerful messaging & positioning that clearly articulates Swan’s differentiation.
- To distill complex and broad concepts into simple, inspiring, and short content.
- To create and deliver sales collaterals for sales and account management teams.
- To build innovative and visual narratives that showcase the value and differentiation of Swan’s new and existing capabilities.
- To share news about our products using typical marketing channels and exploiting new ones (Product newsletters, webinars, videos, etc.).
- To stay up-to-date with customers’s needs, industry best practices and innovation to contribute to opportunity identification.

**Your team**

This role is part of the marketing team - a small group of smart, fun, hard-working people who are building the foundations of something amazing that will scale quickly in the coming years. We have all the typical functions of a marketing team and you would be joining at the perfect time to create our product marketing machine. Alongside the marketing team, you will also be a critical partner and advisor to the sales and account management teams. With a flair for describing products in simple, clear, and exciting ways, you will have the inside track on when features and releases are happening and work to bring them to life for our customers.

**Preferred experience**:
**You’re a great match if**:

- Proven track record in Product Marketing within a technology company, particularly in a dynamic setting such as a startup, scale-up, or a similarly fast-paced work environment. Experience in B2B SaaS or Fintech companies is a plus.
- You are a self-starter and can work with little (or no) guidance
- You can easily work with multiple teams
- You are enthused by the challenge of taking a complex technical product and making it exciting for both developers and a buying audience.
- A love for rolling up your sleeves - Product marketing is a hands-on role
- Excellent working abilities in English
- Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

It’s okay if you don’t tick all the boxes — don’t let imposter syndrome prevent you from applying
- Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief._
- When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area._

**About Swan**:
**Perks of being a Swanee**:

- **Holidays** : 25 days + RTT ️
- **Meal Vouchers**: We provide a Swil