Content Design Manager

As a Content Design Manager at the Instapro Group, you will truly understand our customers on both sides of our digital marketplace to create solutions that meet their various needs and exceed their expectations - all while delivering on the company's mission and strategy. You will shape how our customers interact with our company and product both now and in the future.

In this role, you will define our content strategy across the user journey and grow the content design discipline within the company. You will provide content design leadership and direction for multiple product teams working across responsive web, app and our UX systems.

Your role includes the following:

- Manage, coach and develop a team of talented Content Designers
- Test and measure your content to ensure it's impactful and optimised
- Use data from a variety of sources to make evidence-based decisions, weigh the impact and tradeoffs of those decisions and seek input where needed to drive alignment
- Help shape the company Tone of Voice and build, maintain and evolve content guidelines to create a cohesive language system
- Manage the localization and translation strategy, processes and tooling to ensure our product copy is effective with customers in multiple markets
- Perform regular analysis and review of existing content to ensure quality
- 8+ years of experience as a Content Designer, User Experience Writer or in a similar role - writing and structuring copy for digital products
- 2+ years experience managing content design professionals
- Native level fluency in English, both written and verbal
- Written fluency in Dutch, German or French is a plus
- Able to easily move between defining the bigger picture of content strategy, information architecture and storytelling and getting deep into the microcopy details and systematic thinking
- Proficient in UX tooling such as Figma and copy translation software
- Experienced in creating copy that is inclusive, accessible and resonates with a diverse audience
- Skilled at managing several projects simultaneously
- Creative, open to learning new things and embracing diverse ideas

**Why you’ll enjoy working at the Instapro Group**:
**You can make an Impact. **Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.

**We care**. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

- Highly competitive salary package
- Hybrid work environment
- Eligibility to receive a grant of restrictive stock units
- Mental health support
- Training support
- Regular team events

These are the values that guide everything we do:

- **We put integrity first**. We are clear and open about our intent and actions, and we honour our commitments.
- ** We are inclusive.** Everyone is different and these differences make us stronger together. Everyone belongs here.
- ** We are all stewards. **We give our best effort and consider the interests of the entire company.
- ** We follow the evidence. **We are evidence-based and pragmatic in our decision-making.
- ** We never stop learning.** We are open minded and curious and we learn from our successes as well as our failures.
- ** We win as a team.** We collaborate with and earn trust from our colleagues by supporting one another and communicating openly.