Lead Video Marketing Artist
il y a 4 jours
**Description de l'entreprise**
Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.
Since 2014, via its Ubisoft Mobile entity, Ubisoft has also shaped worlds on smartphones and tablets via its portfolio of mobile games. At Ubisoft Mobile, you will have a chance to develop your skills and work alongside dedicated team members who are pioneers in their field, throughout the world.
You will be part of a warm and stimulating environment in which you can push back the boundaries of both the imagination and technology to create worlds that will inspire our players.
Fully integrated in the Ubisoft environment and with more than 200 games in its catalogue, Ketchapp is one of the leading publishers of hyper-casual mobile games, and the name behind such hits as 2048, Knife Hit, Stack, Origame, Rider, among others.
**Description du poste**
Ketchapp is on the lookout for a dynamic **Lead Video Marketing Artist** to guide our marketing video artist team towards innovative concepts and high-performance marketing strategies. This role balances creative leadership & management with hands-on video production, ensuring our marketing visions align seamlessly with our production values.
While leading, you'll also be hands-on with the same creative tasks as our Marketing Video Artists.
**As the Lead Video Marketing Artist, your role will include**:
- ** Creative Leadership**: Lead the exploration of innovative ideas and concepts to enhance future marketing performance. Foster a culture of creativity and continuous improvement within the team. Instill a data-driven mindset within the team, utilizing marketing analytics. Encourage the team for innovation and independent creative testing.
- ** Team Development**: Lead, mentor, and develop the video artist team through regular feedback and knowledge sharing. Foster skill growth and professional development.
- ** Project Management**: Oversee the video artist side project roadmap, ensuring alignment with studio priorities and optimal resource allocation.
- ** Strategic Collaboration**: Collaborate with other departments to ensure all projects related to creative management are clearly detailed and followed up in the roadmap.
**In addition to leading, you'll also contribute directly by**:
- Designing and producing high-impact advertising assets for user acquisition campaigns and soft launches, focusing on maximizing IPM, CTR, CVR, and CPI metrics.
- Conducting thorough analyses of creative performance across acquisition channels, leveraging insights to surpass performance goals.
- Performing competitive benchmarks to identify new trends and ideas, ensuring Ketchapp remains at the forefront of marketing innovation.
- Creating cross-promotional materials, ASO, or branding assets to enhance Ketchapp's market identity.
**Qualifications**
We are looking for someone with a creative spark and a keen eye for detail to join our team. While we value experience and skills, we are also open to individuals who are passionate about video production and eager to learn.
- ** Proven Experience in Marketing Video Production**: Your track record should demonstrate your ability to create compelling video content and to drive creative strategy.
- ** Understanding of Marketing Metrics**: Familiarity with key performance indicators (KPIs) like CTR, CVR, and CPI would be beneficial. However, a willingness to dive into marketing analytics data and learn what makes a successful Advertising campaign is just as important.
- ** Creativity and Innovation**: We’re looking for someone who is naturally curious and always on the lookout for new, exciting ideas. Whether you have a background in creative roles or simply love brainstorming innovative concepts, your creative thinking is what counts.
- ** Team Collaboration**: Ability to work well within a team, sharing ideas, offering constructive feedback, and learning from others. If you have experience leading or mentoring, that’s a plus, but primarily, we want someone who believes in the power of teamwork.
- ** Technical Skills**: You have an extensive experience working with After Effect and Premiere Pro.
Above all, we’re looking for someone who is passionate about making a difference through creative video content. If you’re excited about the opportunity to grow with
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