Growth Engineer
il y a 2 jours
Digit RE Group s’est engagé depuis 2016 dans le développement d’une offre immobilière complète et innovante, en tirant parti de la révolution numérique pour créer de nouveaux modèles de commercialisation digitalisée sans agence immobilière physique.
Notre culture : que le bien -être des collaborateurs, au travers du sens donné à leur action, de la valorisation de leur contribution au projet d’entreprise, soient les leviers prioritaires de leur attachement au groupe et à nos conseillers
Pour accompagner la croissance de DigitRE Group et de ses marques sur un marché immobilier très dynamique, nous recherchons notre futur que Growth Engineer.
Intégré(e) à l’équipe Acquisition Digital Marketing, vous aurez à charge de favoriser l'ensemble les différentes métriques des parcours et de nos funnels.
Véritable courroie de transmission entre la tech et le marketing, vous aurez l’occasion de contribuer à la performance des marques du groupe par votre vision business et en collaborant étroitement avec nos équipes développeurs produits, UX, data, content, marketing, product managers...
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Missions principales*
- Mettre en place des expérimentations dites « Growth » afin d’améliorer les KPIs marketing et tout particulièrement l’acquisition
- Optimiser nos outils et nos modèles d'automatisation et de collectes
- Construire des modèles d'enrichissement de leads et de scoring
- Paramétrer nos landings Pages, l’intégration de formulaires, le tracking d’events et les connecteurs pour assurer le flux de la data entre nos outils
- Collaborer étroitement avec les équipes lead gen pour assurer le suivi des leads et affiner les stratégies de contact
- Accompagner les équipes Content sur leurs besoins techniques (SEO)
- S’assurer de la pertinence de la donnée récoltée par nos outils de tracking
- Créer des dashboards fiables pour nos équipes marketing, terrain ainsi que pour la direction
- Benchmarker et participer au maintien d’une qualité élevée et une scalabilité de nos systèmes
- Explorer de nouveaux leviers et méthodes d'acquisition
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Profil recherché*
- Ecole d'ingénieur ou de commerce
- Expérience réussie de 4 à 5 ans en acquisition / Growth, idéalement en start-up
- Compétences techniques équivalente à celle d’un développeur full-stack : Frontend (React) et Backend (Node.js), Stack fullJS
- Connaissance des langages Python et SQL pour l’analyse de donnée
- Connaissance d’environnements CRM (Salesforce, Hubspot)
- Culture analytics pour mesurer les résultats des implémentations
- Connaissances avec des outils de tracking (Google Tag Management )
- A l’aise avec l’acquisition marketing digital (paid acquisition, SEO, conversion)
Et surtout:
- Mindset business
- Capacité d’écoute à la fois technique et métier
- Rigueur et proactivité
- Convivialité et team spirit
Type d'emploi : CDI
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