Content Marketing Specialist

AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers.

Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.

Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.

We are on the lookout for a talented Content Marketing Specialist to join our marketing team and contribute to our continued growth. This position reports to the Senior Content Marketing Manager. If you're passionate about crafting compelling content that educates, engages, and converts B2B audiences, we'd love to meet you

**Contract and Location**:

- Permanent full-time contract
- Paris Office (64-66 rue des Archives)Smooth remote work policy (up to 3 days a week)

**What you will do**:
Your main responsibilities will include content creation, editorial & campaign management and social media & campaign management.

Some examples of your missions:

- Conduct research on industry-related topics to generate new content ideas and ensure SEO optimization
- Maintain consistent brand voice and messaging across all channels
- Manage editorial calendar and collaborate with stakeholders to ensure timely content delivery
- Proofread and edit content from team members or freelancers for clarity and brand adherence
- Support multimedia initiatives (video, podcast) and measure content success
- Create engaging social media content, track performance, and optimize strategies
- Manage content localization and collaborate with regional teams

**What we look for**:

- 2+ years of experience in content marketing, ideally in B2B/SaaS
- Strong writing and editing skills with the ability to translate complex concepts into accessible, engaging content
- Experience creating multi-media content for lead generation and nurturing prospects through the B2B marketing funnel
- Proficiency with tools like Canva, WordPress, and Google Suite, experience with content performance analysis (Matomo, Google Analytics); knowledge of Pardot/Salesforce is a plus
- Knowledge of SEO, long-tail campaigns strategies and lead generation techniques
- Understanding of the B2B marketing funnel and content alignment for TOFU, MOFU, and BOFU stages of the customer journey
- English native proficiency is required

**What we offer**:

- **Huge impact**. AB Tasty is only as great as our team. By ensuring our clients' satisfaction, you’ll have a direct impact on the company’s success
- **No micromanaging.** Be the owner of your effort - you’ll be one of the team and fully trusted to take responsibility for your tasks. You’ll have every incentive to make a real impact
- **International reach. **Our audience is widely international, and our team is too. Although our HQ is located in France, our company language is English
- **Continuous education.** We offer many opportunities for each employee to learn and grow from a mix of professional and non professional topics
- **Unique career opportunity. **By joining a fast-growing company that’s making waves in the tech industry, you’ll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible
- **Lots. Of. Fun.** Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes, parties, and a company-wide retreat every year with employees from all countries gathering for 2 days of fun
- **Remote working, flexible schedule.** This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible for your work, no matter where you are or what schedule you’re keeping
- **Time for yourself. **After a year within AB Tasty, we offer you a day off during which we simply ask you to think about your career expectations with us. It's not always easy to find time for introspection and to envision what path can lead us to a happy career so we offer a Retreat Day as an opportunity to reflect on that. We not only aim to succeed, but also to make you succeed