Content Marketing Manager

GoCardless are here to support you and we're committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner._
- Remember, we don't expect you to meet every requirement. If you're excited by this role, we encourage you to apply._

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**About us**:
At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We're making it easy to use both
- for businesses everywhere.

GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.

**The role**:
The role is for a Content Marketing Manager to sit within our International Group - targeting businesses with more than £1M in annual revenue - to identify and create content that supports demand generation, lead conversion and sales enablement. We are building a demand generation engine to target prospective customers in our target markets - North America, France, Spain, Australia and New Zealand. This 'machine' needs to be fed relevant, targeted content at each stage of the funnel to keep it running smoothly.

You will work alongside our Commercial Demand Generation Marketers, in particular our Field Marketing Managers in each region and our Audience Marketers, to own, develop and create content for campaigns targeted at our ideal customer personas. You will also collaborate closely with our Product Marketing Managers, Designers and other Content Managers to ensure content speaks to our target audiences and upholds our brand and tone of voice.

The role of content is fundamental to our growth strategy as we look to significantly increase our customer base of both fast-growing emerging businesses and established corporate and enterprise-level organisations in all of our markets. We anticipate the role will focus on content for campaigns, thought leadership and research.

The role will report directly to our Head of Demand Generation International Markets and functionally aligned to the Head of Content.

**Responsibilities include**:

- Own and develop the content strategy for our International Commercial Demand Generation campaigns, providing guidance and advice on how to best engage with our target audiences
- Own and oversee the development of content across various channels and formats, aligning outputs to different priority audiences.
- Work with our Customer Advocacy Team to incorporate customer case studies and testimonials into prospect journeys; and develop content for advocacy outreach (eg events and webinars).
- Build out joint content programmes with key enterprise partners (eg Chargebee, Salesforce), including combined case studies, announcements and whitepapers.
- In collaboration with our Social Media team, help grow our digital communities, and drive engagement with social-first content that supports business priorities.
- Work with the Communications Team to develop thought leadership content that can be leveraged in our PR
- Work with and manage external contributors to assist in content production and transcreation.

**About you**:

- You will have worked in a B2B marketing and/or sales support content role, either in-house or agency side.
- You will be a confident and experienced writer but may have familiarity with producing or supporting content across other formats (eg video, podcasts, webinars, infographics), either directly or in an editorial capacity.
- You respect copywriting best practices suited to the format and are able to write short and engaging copy to convey technical topics into digestible engaging content.
- You use data to validate ideas and measure impact while valuing the creative spark you bring.
- You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
- You're at ease managing multiple projects at once, prioritising those that will have the most impact to demand generation KPIs.

The role has a global remit and fluency in English is essential.

**(some of) The good stuff**:

- **Wellbeing**:

- stay healthy with dedicated support and medical cover
- **Adaptive Working**:

- Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
- **Equity **-** **all permanently employed GeeCees receive equity so we can share in the success we achieve together
- **Parental leave **-** **to suit everyone embarking on life's great adventure
- **Time off**:

- generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days ('GC Fridays')

**Life at GoCardless**:
We're an organisation defined by our values; We **_start with why_**_ _before we begin any pro