Apac Regional Brand Manager

Biocodex is a family-owned French pharmaceutical company founded in 1953, centered around the development and commercialization of the world’s first probiotic yeast strain, _Saccharomyces boulardii CNCM I-745®_, discovered in 1923.

With over 70 years of established relationships with healthcare professionals, Biocodex teams are committed daily to improving health worldwide, focusing on three key pillars:
- Microbiota: Raising awareness among the public and healthcare professionals about the growing importance of the microbiome; advancing microbiota research by funding academic studies; offering solutions that support microbiota health through the unique probiotic medicine _Saccharomyces boulardii CNCM I-745®_; innovating with the Symbiosys® range; and investing early in developing companies.- Rare Diseases: Supporting patients with severe rare diseases worldwide, such as DIACOMIT®, used to treat Dravet syndrome, a rare and severe form of childhood epilepsy.- Women’s Health: With the Saforelle® brand, dedicated to women of all ages.

Biocodex employs over 1,700 people and achieved a net revenue of more than €567 million in 2023, with 33% in France and 67% internationally. The Biocodex group operates in 115 countries, including 16 with its own subsidiaries. Its products are distributed in the rest of the world by partner companies.

Position Overview

Job Title: Regional Brand Manager - Women’s Health, APAC

Job Description:
The Regional Brand Manager - Women’s Health is responsible for leading the marketing strategy for Biocodex's Women's Health range across the APAC region. This role is based in the International Partnerships department, reports directly to the Associated Regional Manager, and has a functional reporting line to the Partners Marketing Manager.

Key Responsibilities

1. Strategic Marketing:
- Develop and align regional marketing strategies for our Women Health brands with the global marketing approach and APAC-specific insights, including both established and new market areas.- Create and implement the annual marketing plan for the region, emphasizing communication strategies, engagement plans for Key Opinion Leaders, medical activities, and an omnichannel approach that includes a digital/E-commerce roadmap.- Perform detailed market analysis, monitor performance with relevant KPIs, and adjust strategies to effectively address regional needs and insights.

2. Operational Marketing:
- Coordinate with the APAC team to enhance collaboration across the region.- Communicate marketing strategies effectively to partners during business reviews and coordinate our regional Women Health seminar.- Oversee the execution of the comprehensive 360° marketing plan with partners, ensuring alignment with strategic objectives and contractual agreements, and continuously monitor and adjust based on ROIs.

3. Cross-functional Collaboration:
- Implement global strategies tailored to regional needs to ensure relevance and effectiveness.- Collaborate with internal relevant teams to drive excellent execution across all campaigns and initiatives.- Organize key regional marketing events to increase brand visibility and drive more brand engagement.

4. Team and Budget Management:
- Work closely with global marketing teams and APAC structure to ensure alignment and cooperation.- Set and manage the regional marketing budget, ensuring efficient resource allocation for maximum impact.

Professional Skills and Profile- Experienced in developing and executing marketing plans, with a strong ability to integrate strategic thinking with practical operations.- Excellent analytical skills for evaluating market trends, KPIs, and business data.- Proven ability to lead multidisciplinary projects and collaborate across diverse teams.- Strong communication and relationship management skills, capable of influencing and motivating teams.- Frequent travel required (30-40%).

Qualifications- Advanced degree in Management, Marketing, or a related scientific field.- At least 3-5 years of marketing experience, preferably in the health or dermo-cosmetic sector.- Proficiency in English; additional language skills relevant to the APAC region (e.g., Chinese) are advantageous.

Additional Information- Contract Type: Permanent- Desired Start Date: As soon as possible

Why Join Biocodex?

Our four values are our driving forces and a unifying foundation for all teams: _we work as a team, we build fair relationships, we dare to innovate, and we care for our ecosystem._

Believing that diversity is a source of richness and contributes significantly to the company’s sustainability, we treat every individual equally, regardless of their gender, age, disability, nationality, or sexual orientation.

At Biocodex, our holistic CSR approach reconciles the “4 Ps”: _People, Planet, Profit, and Purpose_. We are also committed to providing all employees with the resources necessary for their professional and personal development by offering a wide range of compet