Marketing Execution Expert

**We help the world run better**

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

**Job Title: Account-based Marketing Director (f/m)**

**ABOUT THE TEAM**

As part of the new SAP Business Transformation Management area, you will be part of the newly formed Marketing Organization which defines and executes holistic marketing strategies to support SAP Signavio &SAP LeanIX overall strategies and objectives.
understanding of ABM principles, excellent project management skills, and a passion for building relationshipswith key stakeholders.

**YOUR NEW ROLE**
- Strategy development: design and implement comprehensive account-based marketing strategies tailoredto specific high-value accounts, focusing on customer needs and business objectives.
- Campaign execution: create and manage targeted marketing campaigns, including digital marketing,content creation, events, and personalized outreach to engage decision-makers within key accounts.
- Work closely with sales teams to identify target accounts, understand their pain points, and align marketing efforts to support sales goals and initiatives.
- Conduct in-depth research on target accounts to gather insights on industry trends, competitive landscape,and potential opportunities for engagement.
- Content creation: develop personalized content, including case studies, whitepapers, and presentations,that resonate with target accounts and address their specific challenges.
- Performance tracking by monitoring and analysing the effectiveness of ABM campaigns using KPIs and metrics, adjusting strategies as necessary to maximize impact and ROI.
- Utilize marketing automation tools, CRM systems, and ABM platforms to streamline processes and track engagement with target accounts.
- Foster relationships with key stakeholders within target accounts to enhance customer loyalty and drive long-term business growth.
- Collaborate with cross-functional teams, including product marketing, digital marketing, and customer success, to ensure cohesive messaging and alignment in account strategies.

**YOUR PROFILE**
- Solid experience in marketing, with a focus on account-based marketing or B2B marketing strategies.
- Strong project management skills with the ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
- Proficient in data analysis and reporting, with the ability to derive actionable insights from campaign performance metrics.
- Excellent written and verbal communication skills, with the ability to create compelling content and engage stakeholders effectively.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems, as well as analytics tools.
- Proven ability to work collaboratively across departments and with various stakeholders, including sales and product teams.
- Strong understanding of customer needs and behaviours, with a focus on delivering exceptional value and building relationships.
- Ability to thrive in a fast-paced, dynamic environment and adjust strategies based on market changes and emerging trends.

This Position can be filled in Europe or East US.

**Bring out your best**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 427525 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.