Data & Audience Lead

Notre objectif : Faire du développement durable un standard

Nous figurons parmi les leaders des secteurs des boissons et glaces, des produits alimentaires, de soin de la personne et d’entretien de la maison et sommes présents dans 190 pays à travers le monde.

Nous touchons 2 milliards de consommateurs par jour grâce à plus de 400 marques emblématiques telles que Ben&Jerry’s, Maille, Axe, Skip

Au sein de nos équipes DCOM nous recherchons un/une Data & Audience Lead

Type de poste : CDI

Localisation : Rueil Malmaison (UNILEVER Siège)

Télétravail 3 à 4 jours par semaine

Français courant exigé

Anglais fluent

**Responsibilities**:

- Primary Responsibilities
- Plays leading role in the digital transformation by advising brands on their data driven marketing activities & partnerships, and leading data strategy for the DMC
- Proactively partners with DMC & brand teams to educate/inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalised marketing
- Work with related parts of the Unilever Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution
- Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform
- Collect and prioritise all brand requests for use of Unilever owned audiences in orchestration of Media and direct to consumer communications. Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
- Partner with the PRM Manager to develop & agree roadmaps across brand and media teams to increase use and acquisition of consumer data, as well as targeting capability
- Support in generating audience and consumer journey insights to share with the Brands
- Collaborate with Global teams to the development of performance tracking Dashboards by setting the requirements, helping the integration of new data sources
- Define and monitor the Home Care cross-channel data strategy from data collection to data activation for European markets
- Contribute to the evolution of the marketing technology stack of each market
- Define the analysis roadmap and determine the key focus areas for European markets
- Deploy a continuous improvement way of working to keep growing our knowledge and understanding on data
- Demonstrate the value of 1ST Party Data by defining and monitoring the Home Care Data Driven Marketing learning agenda, championing learnings back to senior stakeholders to demonstrate learnings and ROI on a regular basis
- Support the legal team to the conception and the implementation of efficient internal processes and participate to data governance meetings to ensure the company data compliance
- Secondary Responsibilities
- Be seen as a trusted advisor to key business stakeholders on data driven marketing - working closely with agencies, Media, IT and Legal
- Embed best practice and champion data standards into the business and be an advocate for improving data governance and quality
- Be a conduit for local Brands to access global expertise in all areas of data driven marketing including technology, analytics, security, privacy to the brand teams

Skills and Experience
- Primary Traits (‘required’)
- Ambassador of data driven marketing
- An excellent communicator with senior stakeholders, brands, peers and reports (conversational and presentational)
- Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms
- Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
- Ability to work with multiple markets and stakeholders with various Digital maturity level
- Experience or understanding of data driven paid media e.g. programmatic
- Experience and understanding of main analytics tools (Adobe Analytics, TTD, DV 360, AAP, Dataiku )
- Experience managing relationships within a large, multinational, matrix organization
- Experience managing a team of +2 people working across multiple region
- Secondary Traits (‘nice to have’)
- Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly
- Experience coordinating the introduction of a new internal capability at a major organisation
- Passion for the social and digital world and its implications for business